As advertised - a great buy | Absolut Book.: The Absolut Vodka Advertising Story

Best coffee table book! | Absolut Book.: The Absolut Vodka Advertising Story | Richard W. Lewis

books:


	• Absolut Book.: The Absolut Vodka Advertising Story Richard W. Lewis Journey Editions, 1996 - 288 pages average customer review:based on 40 reviews view larger image
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highly recommended

Absolut Book: The Absolut Vodka Advertising Story

Absolut is one of the best selling vodkas in the world and the advertsing for it is second to none. In this fabulous book were are told the inside story behind the marketing and selling of this tasty treat. The paper is first grade and the pictures are outstanding to say the least. Absolut original with a bottle looking like a Roman ruin is probably my favorite one but there are so many nice advertising ideas that have become stupendous posters. Absolute Enivironment is also a nice one. This is a good coffee table book and a nice gift for the person that likes vodka and to read.

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As advertised - a great buy

If you like the Absolut ads, this is a good book for you. It's what you'd expect - big pictures of the Absolut ads with explanations from the ad agency guys who made it happen. A fun coffeetable book.

Best coffee table book!

I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.

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WOW!!

This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.
WOW!!

shaken not stirred

Compulsory addition to the coffee table library. An excellent example of a clever, consistent, cutting edge branding campaign helping to position a generic product at the top of consumer mind. Absolut genius.

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A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8

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