Joe is AMAZING! | Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful...

One of the best books on crafting mouthwatering copy ever written! | Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ... | Joseph Sugarman

books:


	• Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ... Joseph Sugarman Delstar Pub, 1998 - 312 pages average customer review:based on 44 reviews view larger image
	for more information click here

highly recommended

Sugarman Learned On His Own Dime

And that is what makes this book so good.

Sugarman never did much writing for other people.
He wrote to cover his payroll and build his own
business - risking Millions of dollars a year,
OF HIS OWN MONEY, to test his ideas.

He confesses he lost more often than he won but
when he wrote a winner he sometimes won big. Along
the way he learned harsh truths about business.

He's not only a gifted and original copy writer,
he's a shrewd business strategist - Sugarman
promoted electronic gimmicks and gadgets that
would get severely devalued as new technology came
along, sometimes in a matter of months - so he's
particularly relevant to writers and marketers
in the "internet marketing" niches today, where the
novel and hypey often carries the day.

I read Sugraman's ads when I was a kid and also
Drew Kaplan's (when will that Masked Man write
a book?) and was transfixed. Still later in I
discovered J. Peterman's catalogs.

I got started writing copy for my woodworking business
before I lost interest in the long hours and physical
grind of production. Writing copy later became the
keystone to my success online - and Sugarman was the
first copywriting "bible" I acquired.

I wouldn't actually recommend this book as the first one
you read - it's about marketing and the mail order business
as much as it is about psychology and copywriting... so
it doesn't cover salesletter structure in a way that will
be useful to everybody just starting out... unless you
sell gadgets like Sugarman did. I'm not saying he is not
a master because he clearly is - just that there are other
books you might want to read first like Victor Schwab's
excellent book.

for more information click here

Joe is AMAZING!

I have never been so impressed by a copy writer
like I have been with Joe. I saw him speak a long
time ago at a Mark Joyner event and bought this
book. I have had it by my side ever since.

I couldn't recommend it enough!

Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan

One of the best books on crafting mouthwatering copy ever written!

Joe Sugarman is a copywriting and marketing genius.

Probably known best for his "BluBlocker" sunglasses ads, Joe has provided aspiring (and experienced) copywriters with a treasure trove of useful information, tips and step-by-step techniques.

During the 80's Joe held annual Copywriting and marketing workshops and smart marketers willing paid thousands to learn his "secrets".

As far as I can tell, Joe has shared every last one of those million dollar secrets in this must have manual.

This one is a "no brainer". Buy it. Read it. Use it.

for more information click here

Buy this book

Of the dozens of books I have read on the subject this one is the only one that I feel was well worth the purchase price.

Ideas backed by facts not opinions.

Wow - tremendous book

I think it was about the second chapter, maybe earlier where he mentioned the 'magic stat thermostat'. Well, back when I was a kid in the early 80's (read like 10 years old), my dad used to get tons of mail order catalogs (like Hemmachler, sharper image, etc...), and liking technology at a young age, I used to look through them. Well, JS&A must have been one of them as well, as I specifically remembered this ad! I recalled the ad tearing the product to shreds before recommending it (I even remebered what the thing looked like). It was that substantantial, that as a 10 year old (roughly), I recalled it today. At the same time, I recalled another ad that I thought was odd - some handheld game that was supposed to be some big conspiracy. Sure enough, that was one of his ad examples at the end of the book.

This alone should be a testament to exactly how powerful his ads are. Not too mention, his writing style as an educator in the field of written ads is astounding - I could not put the book down.

Although geared toward catalog sales, the techniques clearly can apply to the web as well. So, if you are interested in selling anything - order this book now!

for more information click here