an invaluable guide for photographers | Pricing Photography: The Complete Guide to Assignment & Stock...

great resource | Pricing Photography: The Complete Guide to Assignment & Stock Prices | Michal Heron, David MacTavish

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	• Pricing Photography: The Complete Guide to Assignment & Stock Prices Michal Heron, David MacTavish Allworth Press, 2002 - 160 pages average customer review:based on 8 reviews view larger image
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highly recommended

Gold mine of information

I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.

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an invaluable guide for photographers

An invaluable guide for photographers providing information on pricing, negotiation and business behavior with clients, A very good book

great resource

This book was invaluable in the pricing process. It includes guides that most other books of this kind do not. For example, guides for how to calculate your annual overhead in order to take it into account with the pricing of every job. Great book, and I'm sure it will come in handy when it comes to pricing stock images.

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Crucial

I can't encourage you enough to know the information in this book. There are even forms in the back for you to use when billing people. The last time I brought my invoice to someone they responded about how professional it was. Read this before you start making mistakes that will become very costly to you and your business!

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great book

The only book you may ever need in general stock & assignment photography pricing. This is my conclusion after buying several books. Other books discuss the business but left the pricing. So this topic become "mysterious" for most photographers starting their business. Well thought and the authors are not afraid explaining their ideas in details. Very useful and serves as reference whenever you need it.

For specific subject combine with other book. E.g for nature photography business, combine this book with John Shaw's Nature Photography Business.

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With the over 50 at-a-glance pricing charts that this smart companion offers, photographers are sure to tailor their pricing to any sales or licensing situation, including new media and niche market deals. Plus, this classic trade reference tool provides a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.

PRICING PHOTOGRAPHY enables photographers and photography buyers to * know which fees and expenses may influence the price of a picture or licensing deal
* structure prices to fit any type of market and usage
* respond to offers/demands professionally and from a position of strength
* define prices in a way that guarantees long-term profitability
* negotiate with an understanding for the other side?s needs and goals
* create up-to-date model releases, contracts and other legal documents, based on the legal forms included in this book.

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