Professional insights help retail florists and intersted hobbyists | Retail Florist Manual

book: Retail Florist Manual | Kim Colavito Markesich

books:


	• Retail Florist Manual Kim Colavito Markesich Stipes Pub Llc, 2005 - 176 pages average customer review:based on 2 reviews view larger image
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Practical, helpful, quick reference

Markesich put a lot of very useful information into an easy-to-find format. This is a great reference for students and adults with an interest in the florist industry.

Professional insights help retail florists and intersted hobbyists

The Retail Florist Manual is an excellent review of the real world of retail and how best to succeed in it. Written by a seasoned professional, the Manual offers insights, suggestions and practical tips on how to work with the public, manage the business and juggle the demands of the creative side of a complex and highly competitive enterprise with the need to be profitable.

The Retail Florist Manual is certain to end up on every florist shop bookshelf.

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This exciting new handbook is the product of years of development by an experienced florist and flower-shop owner/manager. When she first entered the field, the author was unable to locate any appropriate materials to guide her on the nuts and bolts of managing her own shop. So she began putting together her own notes and records which have now resulted in this manual. Covering everything from shop layout to bookkeeping and from wire services to pricing, The Retail Florist Manual is a superb primer on all aspects of running a modern floribusiness. It is complete enough to be used as a stand-alone text in any course on retail flower shop operations, or as an ideal supplement in any floral design or related class!

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