Excellent Executive's Guide to Web 2.0 Technologies | Unleashing Web 2.0: From Concepts to Creativity |...

book: Unleashing Web 2.0: From Concepts to Creativity | Gottfried Vossen, Stephan Hagemann

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	• Unleashing Web 2.0: From Concepts to Creativity Gottfried Vossen, Stephan Hagemann Morgan Kaufmann, 2007 - 384 pages average customer review:based on 2 reviews view larger image
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Superb with Very Intelligent Conclusion

I borrowed this book from someone who knows a great deal about web directions, and I found it to be very very good. Although the authors do not reflect the tsunamis being created by Doug Englebart (Open hypertextdocument system or OHS) and Pierre Levy (Information Economy Meta Language or IEML), this is a very elegantly organized and presented book.

It forced me to question my here-to-fore blind expectations with respect to the Semantic Web where in practice the theory of seamless integration has not been realized. I was especially taken with the author's conclusion that we must continue to develop applications for smallish communities of practice where the human brain continues to be the primary searcher, sorter, and valuation or linkage agent.

Jim Bamford's book on the National Security Agency (NSA), Body of Secrets: Anatomy of the Ultra-Secret National Security Agency, concludes that one day NSA may--after spending hundreds of billions more of our hard-earned wages, create the ultimate computer--one weighing very little, running on virtually no energy, and able to do petaflop calculations per second: THE HUMAN BRAIN.

I am among a handful of co-founders of the Earth Intelligence Network, and I will conclude this very favorable review with my opinion: the World Brain is emergent, and it is the end-users, as the co-authorrs of this book conclude, that will continue to be the primary content creators, content sharers, and content valuators.

As soon as China and India figure out they can create infinite wealth by handing out free cells phones and offering their respective 1.5 billion poor free information and education "one cell call at a time," it will be game over for both American and European digital ambitions.

Machine learning has been over-hyped since the 1980's, and while I respect the computational mathematics being pioneered by Google, and various deep web or meta web endeavors, the reality is that search today stinks, yielding less than 2% of relevant information. I don't expect that to be resolved anytime soon. What I *do* expect is for humans empowered by relatively simple tools, to figure out how to do a national referendum from neighbood to nation=state, in 24 hours, and how to mobilize a public cabinet that posts a sensible slate of policies backed up by a balanced budget.

See also:
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
How to Change the World: Social Entrepreneurs and the Power of New Ideas
Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Global Assemblages: Technology, Politics, and Ethics as Anthropological Problems
Collective Intelligence: Mankind's Emerging World in Cyberspace (Helix Books)
Collective Intelligence: Creating a Prosperous World at Peace

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Excellent Executive's Guide to Web 2.0 Technologies

This book is an excellent book on Web 2.0 technologies and how they can be used to provide value to users in a Web 2.0 world. The book is a light on technical (programming), but rich on concepts and the business side of Web 2.0. What makes this book useful is the fact that it reintroduces common concepts such as blogs in a way that an executive can understand and take advantage of. The first chapter discusses a brief history of the web. The second chapter goes into explaining what web technologies such as CSS and XML are and what a web service can do for a business. There are a few other very useful chapters in this book, but by no means you should stop your Web 2.0 quest with this book. This book's a great way to start your Web 2.0 journey and it even puts forth the notion of semantic web. But, once you figure out what area you want to concentrate on, I recommend getting a more comprehensive book on that specific topic.

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The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them?

If you need answers to these and related questions, you need this booka comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.

Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elseviers Information SystemsAn International Journal. Stephan Hagemann is a PhD. Student in Gottfrieds research group focused on Web technologies.

* Presents a complete view of Web 2.0 including services and technologies
* Discusses potential new products and services and the technology and programming ability needed to realize them
* Offers how to basics presenting development frameworks and best practices
* Compares and contrasts Web 2.0 with the Semantic Web

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