Tons of theoretical information | Marketing Management (12th Edition) (Marketing Management)

Exciting and revolutionary book for students and managers alike | Marketing Management (12th Edition) (Marketing Management) | Philip Kotler, Kevin Lane Keller

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	• Marketing Management (12th Edition) (Marketing Management) Philip Kotler, Kevin Lane Keller Prentice Hall, 2006 - 816 pages average customer review:based on 30 reviews view larger image
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highly recommended

Marketing Management Text

I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.

Tons of theoretical information

Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.

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Exciting and revolutionary book for students and managers alike

Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama].

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