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A copywriter's best friend | Tested Advertising Methods (Prentice Hall Business Classics) | John Caples, Fred E. Hahn

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	• Tested Advertising Methods (Prentice Hall Business Classics) John Caples, Fred E. Hahn Prentice Hall, 1998 - 304 pages average customer review:based on 45 reviews view larger image
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highly recommended

A classic but a dry read

I own the 5th edition. I haven't read earlier editions
which may contain more of Caple's original writing.

The 5th edition has modern ads for examples. It still
has a lot of old-fashioned, classic headlines.

There is a great deal of useful information in this
book. It's a fine reference to have on hand. Any
copywriter should own a copy and read it. As a
cover-to-cover read though it's pretty dry stuff.

I can't put my finger on why... Maybe the personality
was bled from the original text by the new editor's
additions and subtractions.

I'd like to read an older copy someday.

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Must Have Marketing Fundamentals Training

This book is a must read for learning fundamentals of ANY type of marketing. I am an online marketer and this book made ALL the difference to my sales. Best book on marketing as a foundation for all other marketing books. Seth Godins books are also fantastic for teaching you where to start and the "formula" for success no matter what you are selling. Another good read is Mark Joyners books!

A copywriter's best friend

I have 47 books, at least as many audiobooks, and I read 23 newsletters and 12 bogs to learn about sales, marketing, and copywriting.

After my computer, this book is the most useful tool I own.

I refer to it daily, and it has saved me hours and hours of time and earned me gobs of money. It's dry, technical stuff but if you put it to use you'll get results. If you do any kind of marketing, selling, or persuading in your life, buy this book.

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An invaluable primer for writing great ads

If you have thought about it, Caples probably tested it. From writing headlines that sell to crafting fabulous body copy, this is a must read if you are in the advertising business. A valuable reference work and tutorial. Everyone working with advertising should read this once and most of them should read it again and again. The information is as dead-on today as the day Caples wrote it. Highly recommended.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9

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