Must Have Marketing Fundamentals Training | Tested Advertising Methods

Crucial for your advertising library | Tested Advertising Methods | John Caples

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	• Tested Advertising Methods John Caples Prentice Hall Trade, 1980 - 318 pages average customer review:based on 44 reviews
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highly recommended

A classic but a dry read

I own the 5th edition. I haven't read earlier editions
which may contain more of Caple's original writing.

The 5th edition has modern ads for examples. It still
has a lot of old-fashioned, classic headlines.

There is a great deal of useful information in this
book. It's a fine reference to have on hand. Any
copywriter should own a copy and read it. As a
cover-to-cover read though it's pretty dry stuff.

I can't put my finger on why... Maybe the personality
was bled from the original text by the new editor's
additions and subtractions.

I'd like to read an older copy someday.

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Must Have Marketing Fundamentals Training

This book is a must read for learning fundamentals of ANY type of marketing. I am an online marketer and this book made ALL the difference to my sales. Best book on marketing as a foundation for all other marketing books. Seth Godins books are also fantastic for teaching you where to start and the "formula" for success no matter what you are selling. Another good read is Mark Joyners books!

Crucial for your advertising library

This book is a classic. You need to have it in your library with sticky notes for easy access to frequently used parts of the book. This is not the only book you need on advertising, but it is one of the cornerstone books on advertising. The methods are tried and true (tested) and the content is usable, practical, and for the real world.

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A copywriter's best friend

I have 47 books, at least as many audiobooks, and I read 23 newsletters and 12 bogs to learn about sales, marketing, and copywriting.

After my computer, this book is the most useful tool I own.

I refer to it daily, and it has saved me hours and hours of time and earned me gobs of money. It's dry, technical stuff but if you put it to use you'll get results. If you do any kind of marketing, selling, or persuading in your life, buy this book.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9

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