A real American example of Positioning point by point | Positioning: The Battle for Your Mind, 20th...

Great book | Positioning: The Battle for Your Mind, 20th Anniversary Edition | Al Ries, Jack Trout

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	• Positioning: The Battle for Your Mind, 20th Anniversary Edition Al Ries, Jack Trout McGraw-Hill, 2000 - 246 pages average customer review:based on 74 reviews view larger image
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highly recommended

A must-read

This book is a must-read for anyone trying to understand strategy, marketing and also how to write compelling books. It is dense, intelligent and very well written. The 20th anniversary edition has the bonus fact that the authors comment and evaluate their own thesis made 20 years ago. Very few books and thesis would survive this test as this one did.

A real American example of Positioning point by point

If you need an approach to Positioning with U.S. product examples this is your book

Great book

Nutshell review - an excellent insight into marketing and advertising problems facing all business managers. Well written, fast to read, interesting and entertaining.

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Got inspired!

I've got inspired from the basics in positioning. It delivers good examples of many American companies' positioing. I got inspired so that I can get my paper done very soon.

?Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....??David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?including tens of thousands of Ries and Trout groupies, worldwide?the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why ?positioning? a product in a prospective customer?s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn?t follow, Ries and Trout?s thinking.

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