Fun reading for the reluctant business book reader | Influence: The Psychology of Persuasion (Collins...

Consumer rights | Influence: The Psychology of Persuasion (Collins Business Essentials) | Robert B. Cialdini

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	• Influence: The Psychology of Persuasion (Collins Business Essentials) Robert B. Cialdini Harper Paperbacks, 2007 - 336 pages average customer review:based on 331 reviews view larger image
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highly recommended

This is a MUST HAVE

This is easily the best psychology book I have ever read! Not only does it describe how people are convinced to do things, buy things or behave it discusses the actual studies that show why those things work.
Some reviewers have complained that there are no practical examples. Well if you read this and think about it you can see how you have been influenced, how to avoid being swept up by the professioal infulencers (car salesman, tv ads etc) and how to get other people to do what you want.

Fun reading for the reluctant business book reader

I am usually reluctant to read "business" books, but I am very pleasantly surprised by how well the information is presented and that it is a page-turner. At least one, and usually several, experiments are explained to provide foundation for the evidence, which satisfies the curiosity about this aspect of human behavior. I have begun looking at sales, advertisements and communications in general in new way!

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Consumer rights

In Influence, Robert Cialdini articulates six "principles of compliance" or psychological factors that influence our decision-making: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. While each principle in isolation is fairly straightforward, Cialdini shows how the principles can nevertheless be used to secure compliance in situations in which compliance would not otherwise occur. Cialdini's overall purpose in Influence seems to be to alert us (the consumer) how otherwise benign and useful social rules can be manipulated for profit.

As a consumer rights attorney, I highly recommend Cialdini's book. Influence is full of interesting examples and results backed by empirical data and experiments related in lively, smart prose. Far from a book intended for the marketing professional, Influence is a work for consumers. Cialdini reads like a Platonist, reminding the consumer to listen to her gut and mind the shadows of the cave in the marketplace.

Bracamontes & Vlasak, P.C.
Ryan Vlasak

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A Must Have, a Must Read, a Must Internalize Book...

There is a reason that this book has been so highly acclaimed worldwide by the entire spectrum...

Dr. Robert Cialdini elegantly explains in an easy to understand manner what makes us tick...

I'm glad you enjoyed reading this review- It's a pleasure to be of service to you.
I'm sure, given the chance, you'd do the same for me!

(you have to read the book to understand what I've just done to you...) :)

Eye opener

For only $12 this book offers a lot of information. I would highly reccommend it for almost anyone. It contains a scary amount of information about how we are manipulated everyday by salespeople and advertisers, it's almost like a guide for how to manipulate people.

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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