Excellent book Gary! | Crush It!: Why NOW Is the Time to Cash In on Your Passion

The Chief Rabbit Reviews: Crush It! by Gary Vaynerchuk | Crush It!: Why NOW Is the Time to Cash In on Your Passion | Gary Vaynerchuk

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	• Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk HarperBusiness, 2009 - 160 pages average customer review:based on 439 reviews view larger image
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highly recommended

Crush It!

If you are into Social Media Marketing... This is a must read... It is the future of branding! You have to really work hard at this, but if you use Gary's tips you will succeed. It is working for me!!!

Excellent book Gary!

I am so please that I bought this book. Super easy fast read. Once you start you just get through it with ease. The words flow, and Gary is just an entertaining in this book as he is on WineLibaryTV. Love it! I am also a wine lover and enjoy watching him on the internet reviewing wines. Love that he is not a stuffy wine reviewer. It makes one want to watch. I'm that way. I've been thinking for a long time how to do what I love. After I picked up this book, along with a few others, not only do I have a plan for my business, I am passing it a long to those I know who have a "vision" as well.
Job well done - good luck to you Gary!
Judith - [...] (I'm working on "crushing it")
judith@wineallday.com

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The Chief Rabbit Reviews: Crush It! by Gary Vaynerchuk

Good Morning, Social Rabbit here with your guide to the world of social media.

Today I'm reviewing the book Crush It!: Why NOW Is the Time to Cash In on Your Passionby Gary Vaynerchuk. This book is a very easy read, I think I read it in about 1.5hours, maybe less. Gary is the creator of Wine Library TV a video blog on wine, and using blogs he grew his family liquor business from $4M to $50M in 8 years, not bad hey?

Gary is ALL about doing something you love, being passionate about it, and using that passion on the internet. He is also BIG on hard work, as in really hard work, he talks in his book how when he first started his video blogs he would make the blog and then spend 8-9 hours A DAY commenting on other blogs, researching, tweeting and generally getting out there and "meeting the neighbours". This I have to say is one of the main reasons I love his work. The fact that he does work. The way he writes in his book is exactly the same as the way he talks (I saw him in April in Sydney). When I was at the conference in Sydney a lot of people kept asking him but how long do you spend on social media a day, how long do I need to spend, and similar questions. He kept coming back to one point - I love it and therefore it doesn't feel like work. This is what I love about him, as this Rabbit feels exactly the same, EXACTLY, if you enjoy it does it matter how long you spend doing it?

So in true form here are a few of my favourite bits from the book - they are all direct quotes,

* I know you were hoping for some links and resources, but if I'm going to teach you how to fish properly, I can't bait the hook for you.
* Your blog will be your main home, your central location with a no-exceptions open-door policy where anyone can find you. It also serves as storage for all the content you will create, essentially building an archive where people can see how you and your business have evolved and expanded.
* The real beauty of Twitter and Facebook (and all the other social networking sites) is that they offer a massive opportunity for every entrepreneur and business to keep constant tabs on what their customers are thinking about them.
* If you are a video blogger you must have TubeMogul account. It's a website that allows you to upload your video once, then distributes it to countless video-sharing sites for free.
* If you want to dominate the social media game, all of your effort has to come from the heart
* assuming you're doing this right, you'll be bleeding out of your eyeballs at your computer [on hard work and time spent]
* No one makes a million dollars with minimal effort unless they win the lottery.
* If you contact me within a year of starting your business to complain that you haven't made the money you thought you would, you're not listening. I said that you could make a ton of money being happy; I didn't say you could do it overnight.
* But creating your content is the easy part. Of course your product should be as good as it can be, but it should also be the least time-consuming element of your whole endeavor.
* Care.

I think that from the extracts above you get the idea behind Gary and his book. It is a quick easy read that you will want to come back to every time you need that kick up the bum to get you moving.

Until next week enjoy, have fun and get busy on your social networks. If you have a book you'd like me to review please post it in the comments or on the Social Rabbit Facebook Page.

[...]

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A great guide to connecting with your market!

Gary Vaynerchuk is a living example of the value of understanding and focusing on your passion. This book covers how the modern connectedness the internet and social networks in particular allow businesses to connect with customers in ways unheard of just a few years ago. Three points from this book that I found very refreshing:

1. He's clear that you need to work hard to be successful (No "4 minute workday" here...)

2. He's clear that you can make a good living following your passion but will not necessarily get rich. He also is clear how that's not the point.

3. He states that you've got to have patience and be diligent over time to get the results you want.

This book does not have tons of detail, but he'd clear to direct you to where you can get the detailed background material with step-by-step guidance. I think he chose just the right level of detail to help those interested in using social media to build a solid business.

So refreshing! A great book!

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Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver?s manual for modern business.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family?s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library?s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

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