Good Starter Book... | Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

An Excellent Book | Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide | Ralph F. Wilson

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	• Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Ralph F. Wilson Wiley, 2001 - 224 pages average customer review:based on 17 reviews view larger image
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highly recommended

Good for Newbies -- Like Me!

None of the reviewers mentioned that this book is also geared toward the niche marketer. I bought this book for a class on marketing a niche business. It was very useful and practical with information I could immediately begin applying to my daily job. This is not a terribly deep book, but it is practical, simple to read (you can probably finish it in a day) and straight to the point. I've worked in media for almost a decade, but did little that was related to marketing on the Internet. It was a very useful book for me to start with. I imagine it would be a good refresher from some folks, too. A lot of the material is obvious, even to an Internet marketing rookie like me, but it synthesizes all of those obvious thing as well as the not-so-obvious into one practical guide. You would have to read a ton of articles to get all this information, but it's all condensed here into one short, simple guide. That is really the best feature of this book.

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Good Starter Book...

Ralph Wilson could be fairly called an "international treasure". His web site and writings have guided many internet marketers to success and prosperity. He is widely consider to be one of the true "good guys" on the net. He has earned that respect.

This book, however, is best called a "newbie" book. Good basic information, but not something that is going to excite or benefit the person who is already beyond the basics.

If, however, you are just starting to dip your toes into the wild ride called "internet marketing", then this book will get you off to a good start.

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An Excellent Book

Dr. Wilson is one of the few Internet marketing experts whom I trust implicitly. Why? Everything he advocates in his book you can see in action on his web sites and in his ezines. He lives up to the saying, "Practice what you preach." (He happens to be an ordained minister too). Plus, he does it all with integrity. His reviews are thorough, well-written, and objective--just like this book. Ask any successful Internet marketer for their "short-list" of most-respected experts and Ralph Wilson's name will appear on that list. I did not find his book to be "just for beginners." It is a comprehensive approach to Internet marketing so it necessarily includes elements about which experienced marketers are already familiar. I see that as a strength, not a limitation of this text.

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Nothing new

For beginners on marketing and advertising info. On the other hand seems like the book is geared toward someone opening up a major site with many products. Not the best book I've read on the topic, not the worst. My only complaint is the author goes overboard mentioning his website in every single chapter many times, plus his religious links. Please spare us.

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy
One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more.
Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.

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reviews: page 1, 2, 3, 4

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