Brilliant study of signage and architecture | Learning from Las Vegas

as an argument of theory... | Learning from Las Vegas - Revised Edition: The Forgotten Symbolism of Architectural Form | Robert Venturi, Steven Izenour, ...

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	• Learning from Las Vegas - Revised Edition: The Forgotten Symbolism of Architectural Form Robert Venturi, Steven Izenour, ... The MIT Press, 1977 - 193 pages average customer review:based on 6 reviews view larger image
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An Architectural Nightmare

This is a quite unusual and offbeat treatise on architectural theory, as applied to the world's greatest architectural monstrosity - Las Vegas. This analysis from the early 1970s is obviously outdated because Las Vegas hadn't yet become the monument to megalomania and excess that it is today, but it was already well on its way. The authors analyze Vegas' unique usages of space, lighting, placement, transportation, and building design for the purposes of communication and promotion. Strange chapter titles give a clue to the left-field analysis in store, and the authors have a clear sense of irony, underhandedly implying that Vegas presents the worst in architecture while they appear to be praising its uniqueness. Unfortunately the narrative gets bogged down in dense professor-speak terminology like "Brazilianoid" and "neo-Constructivist megastructures," along with a general overload of obtuse theory. Add to that the poor-quality and under-elaborated illustrations and you have a book that sacrifices insight and readability in favor of pedantic attempts to impress the authors' colleagues. [~doomsdayer520~]

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Brilliant study of signage and architecture

Robert Venturi's study of the Las Vegas signage phenomena and it's impact on "architecture" is brilliant in it's scope. While written almost twenty five years ago, this book gains more and more pertinence as we as a society progress further into a "reality" of symbols, reproductions and representations. These words and thoughts are basically essential to the understanding of any city anymore, not just Las Vegas. Where this book misses the mark though is in the execution, as shown in Venturi's work, of these ideas. The projects put forth seem to pale in comparison to the implications the text actually has. These notions of architecture are by far some of the most relevant and important in modern theory today, it is unfortunate that their full potential could not be realized in these projects.... but maybe that is for you and I to do.

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as an argument of theory...

this book is extremely condensed into a multitude of thumbnails or panoramas and text that never fails to reiterate its point. i mean, these two architects really understand the idea of symbols, suggestions, and sheds but after a dozen pages on one idea, you already get the point.

the images are really helpful in exemplifying the amount of criticism for or against the city ("idea") of las vegas.

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Read this book to learn what you shouldn't do as an architec

Read this book to learn what you shouldn't do as an architect!

This book follows Venturi's "Complexity and Contradiction", where you can learn how cynically to use casement windows in housing for the elderly where the elderly will happily put their plastic flowers in the windows, but *you* secretly know these are not really hormal casement windows, since they are out of scale (like fascist architecture's lack of scale?).

This book will tell you about ducks and decorated sheds, but it will tell you nothing about building spaces which nourish creative human community. Try Louis Kahn (e.g., John Lobell's lovely little book "Between Silence and Light"). My postmodernist teachers at Harvard said Kahn's writings were incomprehensible, which says more about them than about him.

Read Lobell's book and learn why, e.g., a city might deserve to exist. Remember: Only *you* can get beyond postmodernism!

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Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.

This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.

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