Want to know what takes ideas over the edge? | The Tipping Point: How Little Things Can Make a Big...

Just what i needed | The Tipping Point: How Little Things Can Make a Big Difference | Malcolm Gladwell

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	• The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell Back Bay Books, 2002 - 304 pages average customer review:based on 940 reviews view larger image
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highly recommended

The Sticking Point

Mr. Gladwell's book is an easy read, and presents a cogent view of how trends evolve and grow from inception to complete fruition.

However, I did find it a bit too simplistic in some aspects, and missing some of the other elements that surely affect whether an idea catches on or not. For example, the concept of "stickiness" surely has an equal and opposite concept I would call "repulsiveness" that can, (and I am sure actually does) stop some trends from evolving at all. And, there is no mention of the cultural awareness that surely tills the soil, making it ready for acceptance of the trend, and providing the roots from which it springs.

All that being said, the ideas and concepts presented in The Tipping Point provide a worthwhile addition to the understanding of those interested in marketing and sales, and is a book I would highly recommend.

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Want to know what takes ideas over the edge?

If you work in marketing, like me, you know that traction for a brand is critical and good products have tipping points en route to skyrocketing sales. Malcolm Gladwell's The Tipping Point is a fascinating exploration of makes ideas explode. His anecdotes and research are fascinating, and some of his exploration focuses directly on consumer products, such as the resurgence of Hush Puppies.

Just what i needed

i needed this book for a class i am taking and it worked out well enough for that. its seemed like the shipping took longer than expected though...

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Excellent source for recognizing upcoming shifts and what makes them stick.

Gladwell eloquently illustrates how little things make a big difference. It only takes one different approach or element to dramatically change the way people view the world, how we react to certain information and more. I think most of us have embraced this notion at least to some degree.

One of my favorite ways to look at change is to consider this quote that I've heard used throughout Glazer-Kennedy. "Little hinges open big doors." I also like the fact that this particular quote is a more positive approach to change. A hopeful look at what's behind the big door.

Gladwell explores the three rules of epidemics, how they manifest themselves and more. The basic premise of the book is that it only takes three elements to create an epidemic.

1) The Law of the Few: This follows the basic rule of thumb that 20% of people do 80% of the work. The same it true of creating epidemics. Thought leaders ban together to present and distribute information that sways public opinion.

2) The Stickiness Factor: This isn't new to most seasoned marketers - your message must have some staying power, create interest and become contagious in a sense. It's all about restructuring messages to make them appealing with more impact.

3) The Power of Context: The key to connecting with others, making them want to change behavior or buy into a particular train of thought is in the smallest details pertaining to immediate situations. Simply put it's all about presentation and doing so in a way that evokes emotion and buy in.

This sounds surprisingly familiar to most marketing strategies yet it is a bit more complex. According to Gladwell, there are three types of personalities that are instrumental in bringing topics, trends, and more to the tipping point; Connectors, Mavens and Salesmen. Each possesses special gifts and goals that contribute to the tipping point (you'll have to read the book to find the characteristics of each).

The theory of the Tipping Point requires reframing the way we individually think about the world to forge change.

There are two big lessons of The Tipping Point:

The first is that starting any epidemic requires concentrating on a few key areas to gain momentum. This is easily illustrated by word of mouth marketing and the energy it creates to effortlessly spread the word about individual topics or issues of importance.

The second is the realization that the world does not accord with our intuition no matter how much we want it to. Those who are successful at creating epidemics know they must go beyond doing what they think is right and actually test their intuitions and ideas. This combination ensures success.

It stands to reason that focusing on more positive approaches, solutions and mindsets will in turn create an epidemic of abundance and at the same time the opposite is true depending on YOUR world view. I encourage you to read this book and ask yourself:

"What is my worldview?"

"What am I doing to create positive change?"

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The World We can not See

If you are a sociologists probably you would not think that this is an interesting book, but if you don't have a specific education in social sciences, you may learn a lot.
The book depends on many famous articles which may be familiar to scientists but the way the author presents them is very sensible for the unspecified reader.
As in many books some ideas are unnecessarily repeated, but it is nearly impossible to find a book without this boring feature.
The book helped me to figureout the "connectors", "mavens" and "salespersons" around each of us and the impact they make on the population. How can some people change many things? Why does a restaurant become unexpectedly popular? Why do we decide to do something immedistely and find out that many people are doing this at the same time?
Why are some people very popular and know many people?
I think nearly all the idease are supported by some scientific articles. I recommend the book for everyone who are not experts in this field. Enjoy the book...

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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