Required Reading for the Twenty-First Century | Natural Capitalism: Creating the Next Industrial Revolution...

an optimistic vision of the future | Natural Capitalism: Creating the Next Industrial Revolution | Paul Hawken, Amory Lovins, ...

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	• Natural Capitalism: Creating the Next Industrial Revolution Paul Hawken, Amory Lovins, ... Back Bay Books, 2000 - 416 pages average customer review:based on 84 reviews view larger image
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highly recommended

Excellent book!

Although one might not completely agree with all of the ideas and concepts discussed in the book, it is a wonderful read for those who are both environmentally conscious and business world-savvy. As a treehugging bean-counter, I absolutely enjoyed "Natural Capitalism".

Required Reading for the Twenty-First Century

Not a particularly easy read but well worth the effort. This book needs to be updated and revised for mass circulation with some degree of urgency. I have actually contacted two of its authors, indirectly, through their website at Rocky Mountain Institute and their associate has assured me that my concerns are being addressed. Apparently a new edition (same or different title?) is in the offing.

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an optimistic vision of the future

I am about halfway through this now and I find the book very engaging and not difficult to read. I do agree that the current edition is dated.

Kyoto costs too much? 80% reduction in carbon emissions by 2050 is a pipe dream? This book will go a long way to persuading you that we will meet that target and more before 2050 and *make* money. The compelling question is - why aren't we further along in making the changes needed?

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Reinvention

I read Paul Hawken's book "The Ecology of Commerce" first. It was so good I decided to read this one too. It's just as good.

The name of the book describes what it is about very well. In a sense capitalism is unnatural because it is unsustainable. In contrast Natural Capitalism is when business interests work in concert with social interests and natural systems so that all three sustain each other.

Natural Capitalism is easy to read and is essentially optimistic. It discusses broad strategies for sustainability as it relates to the activities of businesses and their products and services. It also gives many examples of how these strategies can be implemented so we can see Natural Capitalism in action.

By and large this book is even more relevant now as when it was first published in 1999. I applaud the writers for saying some tough things that need to be said and for showing real, proven solutions instead of just talking about problems and theories. Very refreshing!

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Prompt service.

The seller was quick to respond to the order, and the book was shipped to me promptly. I would buy from this seller again.

Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital natural resources and the ecological systems that provide vital life-support services is scarce and relatively expensive. In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today's shareholders and for future generations and how, by firing the unproductive tons, gallons, and kilowatt-hours it's possible to keep the people who will foster the innovation that drives future improvement.

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