Fresh Perspective | Graphic Design: A New History

Delicious | Graphic Design: A New History | Stephen J. Eskilson

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	• Graphic Design: A New History Stephen J. Eskilson Yale University Press, 2007 - 464 pages average customer review:based on 8 reviews view larger image
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highly recommended

good good good

it was a good product and i was happy with the purchase.it came on time.

Fresh Perspective

A beautiful treatise on graphic design. Eskilson has a knack for revealing novel and interesting connections to world history. A great new college textbook, but also a delightful read.

Delicious

Fabulous recipes new and old, so many wonderful ideas to stir the senses and keep you begging for more. A great reference guide, my only complaint is that it is too heavy.

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fresh and definitive history

This is a fresh and definitive history of graphic design. It's a huge book filled with a unique collection of images to define each movement. So if you're like me you can use it as a great resource for inspiration.

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Don't wait till your professor assigns this book . . .

Eskilson's New History is a long overdue addition to textbooks on Graphic Design that before now have had to largely suffice with the sporadically updated Meggs' History of Graphic Design. Eloquent and illuminating, Eskison spans the modern age and then goes deep into contemporary design with a fine attention to the artistic and technical developments in the field. Eskilson pays special attention to the challenges and creative solutions that graphic designers have devised with valuable insights into the society that these designs were made for. Eskilson is especially effective in drawing out connections between graphic design and larger world events, such as: the growth of British World War I propaganda posters and their subsequent impact on the raw emotional power of propaganda design, the London Underground on popularizing Modernism, and motion graphics and the blurred boundaries of new digital technologies. One of the great strengths of this text over Meggs' text is the way Eskilson ably links innovations in Modern Art and Architecture with developments in Graphic Design. Too often the history of Graphic Design has been treated as a study that only concerns fellow designers and the interactions between Graphic Design and the Fine Art world have been given short shrift.

While Eskilson is chiefly interested in communicating the broad outlines of Graphic Design History for an undergraduate audience, to call this book a textbook is to do a great disservice to the extraordinary design layout, which can certainly hold its own against any other fine art book stacked up on your coffee table. Yale UP and Eskilson are to be praised for the gorgeous selection of large color reproductions. Don't wait till your professor assigns this book, buy this one just for the pleasure of enjoying a great read and a beautiful design.

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This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes, and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field.
Under the influence of William Morris and the Arts and Crafts movement in the late 19th century, a new era began for design arts. Fueled by popular Art Nouveau advertising, the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style, followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe, the author discusses the impact of inexpensive, powerful design software and the challenges facing designers now. (20071215)

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