Rhetoric, here we come... | Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us...

Interesting only for experienced readers | Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion | Jay Heinrichs

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	• Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion Jay Heinrichs Three Rivers Press, 2007 - 336 pages average customer review:based on 25 reviews view larger image
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highly recommended

Good collection, bad writer

This book has some stellar advice, but it's hard to get through when the author brags, insults his reader, discusses his everyday manipulation of his own family for nothing more than getting his way on movies.
If you can get past the author's personality flaws, I do have to admit that the book is a hidden gem in content.

Rhetoric, here we come...

I used to study logic and rhetoric for fun, but in the past couple of years I have kind of lost my touch. I saw this book and with the reference to arguing and Homer Simpson on the cover, I had to check it out.
The books is fun, easy to read, and starts out right from the first chapter informing us about the use of rhetoric in our daily lives and then livens up the rest of the read with silly, but apt, analogies to rhetorical usages in pop culture.
For someone that loves the study or someone just getting into it, this is a good book for all of us to read. We need more people out there to brighten our lives with knowledge of the ways that politicians and advertising companies go out of their way to screw us on a daily basis.

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Interesting only for experienced readers

Interesting book, but is fragmented and disjointed. He just touches on many aspects, but each topic cried out for more depth, or at least a reference to a resource. After reading the book, was saddened because it seemed to be only about manipulation and getting one's own way.

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Wonderful tool for parents!!!

I have a 6 year old boy and 8 year old girl and this book has helped me in two ways: I am better able to help them argue effectively and I have learned a few tips to help me win!

Its a light and entertaining read on a subject that most people find droll. I highly recommend this book!

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Persuasion

The art of persuasion involves moving the audience
in a positive direction prompted by the speaker.
Few books deal with the subject in any major way.
To do this, a motivational speaker must talk the language
of the audience. Expectations must be met to some considerable
extent. Above all, the speaker must come to know the audience.

There are various logical techniques for targeting an audience.
For example, aporia involves wondering openly about complex
issues or choices. Phronesis involves convincing the audience
that you can solve a problem through practical wisdom.

A condition precedent to successful implementation is
empathizing with the audience. Don't appear tricky and
be in genuine doubt about unresolved issues or ones too
difficult to solve in the short term. Occasionally,
expert speakers tell a story to change the mood of the
audience. Once you've identified a particular course of
action, get the audience to recognize and support your
decision or chosen option. A good speaker must navigate
the audience through the persuasion underworld.

A strength of this work is that the author describes
the complexities inherent in motivational speaking.

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Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero?s three-step strategy for moving an audience to actionÑas well as Honest Abe?s Shameless Trick of lowering an audience?s expectations by pretending to be unpolished. But it?s also replete with contemporary techniques such as politicians? use of ?code? language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem?s Rules of Decorum
The Belushi Paradigm
Stalin?s Timing Secret
The Yoda Technique

Whether you?re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today?s most popular online language mavens, it?s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

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reviews: page 1, 2, 3, 4, 5

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