We're talking gold here for pennies on the dollar. | The Entrepreneur's Manual: Business Start-Ups, Spin-Offs, and Innovative Management | Richard M. White
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The Entrepreneur's Manual: Business Start-Ups, Spin-Offs, and Innovative Management
Richard M. White
Chilton Book Co
, 1977 - 430 pages
average customer review:
based on 20 reviews
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highly recommended
THE GRAND DADDY OF BUSINESS CREATION MANUALS
31 years later and on my second copy, this is STILL the one I keep coming back to when it's time to
start
up something very special. Written by someone who's been there - done that and is willing to tell all. Unlike most
business
books that claim so much yet deliver so little, this one comes through in spades. Want to fire up a new company --- the right way --- the first time --- and do it with others you can motivate all along the way? If so, then look no further. Definately aging well.
Finally the answers I've been looking for!
Love this book, tells you every detail of how to
start
a
business
, the RIGHT way! Thanks.
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We're talking gold here for pennies on the dollar.
Even if this book was selling for retail, I'd still suggest heading out and buying a copy as soon as possible. It's THE book that can lead a potential entrepreneur from a vague feeling of "I need to
start
a
business
" to actually overseeing a successful venture. There are no theoretical Harvard Business School theories here. These techniques work, and are explained in a way that anyone with an average intelligence can understand. Further, it encourages excitement, and stimulates motivation so that dreamers can bring their ideas to light.
I can't recommend this book enough. I'd give it seven stars if I could.
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Entrepreneur's Manual Eval.
The book has proven quite useful for my needs on
business
start
up. Looking forward to getting quite a bit more use out of my purchase and the cost was most satisfying. We thank you for the service extended and hope to fullfil other needs by way of this process. Respectfully!
Probably the World's Most Valuable & Enduring Business Book (Top 10).
I stumbled across this book shortly after
start
ing my 3rd company (1991). This baby is chock-full of truly interesting, readable prose.
Invaluable references.
"Real Life" examples of entrepreneur's in the trenches.
VC's at the bargaining table.
Lessons such as "The Okie Mechanic", "Establish Your Mini-Incomes", "The 40-Inch Hardboiled Egg" and others are as applicable today as they were back in '77. Replace "manufacturing plant" with "web development team" and you'll never know the difference.
Richard White and his band of 17+ consultants, VC's and company founders (primarily Silicon Valley but the stories are from all over the map) made this book happen. How Chilton got hold of it, and why they have not wrapped a complete
business
program around it is beyond me.
At times, you cannot find this book anywhere on the used market. Ocassionally booksellers show a few dozen copies. Either way, get yourself a copy, and pick up 3 for your closest friends, business partners and your kids.
You won't regret it.
I've used this as a sound guide in consulting to hundreds of clients. it never ceases to bring forth some associative wisdom and true-stories from the client... and leads the way in solving many an issue.
Oh, and for those who have loaned it out never to see it again?
Good. Get yourself another copy to give away.
I believe I'm on number 34 or 35.
Mark Alan Effinger
RichContent.com
P.S. Another winner is Mark Paul's "How To Attract More Customers in Good TImes and Bad". Highly recommended for getting clarity in your customer acquisition process and pricing models.
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