A very irritating and inaccurate book. | Cracking Creativity: The Secrets of Creative Genius

Puts you into a different mind set | Cracking Creativity: The Secrets of Creative Genius | Michael Michalko

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	• Cracking Creativity: The Secrets of Creative Genius Michael Michalko Ten Speed Press, 1998 - 308 pages average customer review:based on 51 reviews view larger image
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highly recommended

AWESOME book

This book is an outstanding read and opens your mind to a ton of creative processes to spur creativity. It should be required reading for all teachers, engineers, marketing people--anybody that needs to understand creativity!

A very irritating and inaccurate book.

This author likes to reference creative people throughout history (Freud, da Vinci, Darwin, Einstein, Bohr, Feinman, Edison, Tesla, Picasso, and many others). These people would be turning in their graves if they read how the author described their thought processes. His descriptions of their thinking is trite and jaw droppingly oversimplified.

All that said, I have to admit I got something out of it. It forced me to sit still and put some ideas on paper and brainstorm. While the vast majority of the exercises were pointless, one or two of them made me think. This book minus many of the author's ridiculous claims could be refined to a good magazine article.

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Puts you into a different mind set

I really enjoyed reading this book. This is unusual because I am not an avid reader at heart. The author presents many historical case studies of creativity and demonstrates how they apply to different problem solving situations. My only complaint about the book is that toward the end of the book he repeated his historical examples. This made the book a little repetitious and tedious to read.

The best part of this book is that it emphasized the importance of keeping an open mind! Without an open mind which is receptive to unconventional ideas some of the greatest breakthroughs in the world would have not happened.

For several weeks after reading this book I found myself practicing the author suggested "keeping an open mind". This can be an effective tool. Now I am back to my predisposed, stodgy old personality.

Maybe I should read his new book "Thinker toys" for a fresh injection of creativity.

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In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think?and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers?from Leonardo da Vinci to Pablo Picasso?and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.