The One Book | Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople | Brian Tracy
 
 


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Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople
Brian Tracy

Simon & Schuster, 1995 - 432 pages

average customer review:based on 30 reviews
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     highly recommended  highly recommended






Far and away the best book on selling

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople is far and away the one book I would recommend to anyone involved in sales or interested in learning more about the sales profession. I always recommend this book to everyone who asks me how they can become better at sales and anyone who wants to make more money and to take control of their lives.

This hard cover book is available for what? $0.35 used here on Amazon. If you can't invest $0.35 in your life and career you are hopeless. Buy this book, study it and put it into practice. You career and your finances will take off.

What else can I say, I lOVE this book. Dog-eared and underlined it holds a prominent place in my professional library.


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Great Selling Tool

I recommend this book to any person who is interested on reaching difficult customers and closing important deals. Brian Tracy brings with simplicity and profound knowledge a path which facilitates the prospecting stage and brings more confidence to the closing stage.


The One Book

If you are going to buy one book on sales, this ought to be it. Tracy manages to pack in an amazing amount of material with first rate practical suggestions and excellent, clear writing. Unlike many sales and marketing books, there is almost no self-serving fluff in here, and he covers all the bases.


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An exceptional book on successfully navigating the sales process

This is one of the most in-depth and well written books on the entire sales process I have ever read. Brian Tracy knows what he is talking about.

The chapters cover all aspects of sales,

1). The Psychology Of Selling
2). The Development Of Personal Power
3). Personal Strategic Planning For the Sales Professional
4). The Heart Of The Sale
5). The Profession Of Selling
6). Motivating People To Buy
7). Influencing The Buying Decision
8). Prospecting: Filling Your Sales Pipeline
9). How To Make Powerful Presentations
10). Closing The Sale: The Endgame Of Selling

If you read and understand this book and then use what Brian is teaching you, you will have a much better chance at being successful in the sales world.

two other sales book I highly recommend you also read are Zig Ziglar's Secrets of Closing the Sale and How to Master the Art of Selling


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Excellent companion piece to "The Psychology of Selling"

For my personal preferences, there are two acknowledged masters of sales. The first is Zig Ziglar, the second is Brian Tracy. While I find great value in the works of Jeffrey Gitomer, Frank Rumbauskas, Tim Connor and others, all roads eventually lead back to Zig and Brian (as well as Napoleon Hill...see below).

Tracy's "The Psychology of Selling" is one of the few books I honestly classify as "essential," and I do so without reservation. Like Ziglar, Tracy wants salespeople to see the craft of selling as a series of relationships, not drive-bys. You have to learn how to sell. The biggest challenge is "un-learning" the garbage you've been fed by snake oil peddlers.

The title "Advanced Selling Strategies" is important, because "strategy" is what's often lacking. You have to do your homework. You have to build a relationship. You have to create a sense of buying urgency. You have to know when it is time to close the sale, and when that time comes, you have to know how to do it.

And you have to do this uniquely for EVERY client you sign up. Forget the "Sales Scripts That Close EVERY Sale" books. They're garbage. If you're dealing with a prospect who's not bright enough to spot a script a mile away, that prospect should not become one of your clients.

That said, here are the chapters in "Advanced Selling Strategies."

1). The Psychology Of Selling
2). The Development Of Personal Power
3). Personal Strategic Planning For the Sales Professional
4). The Heart Of The Sale
5). The Profession Of Selling
6). Motivating People To Buy
7). Influencing The Buying Decision
8). Prospecting: Filling Your Sales Pipeline
9). How To Make Powerful Presentations
10). Closing The Sale: The Endgame Of Selling

Those are the "bones" of the book, and trust me...there's plenty of meat on each of them.

If you're serious about sales...serious about being the best, serious about challenging yourself and being an achiever instead of someone who makes excuses for limited achievement...I recommend the following:

1). "The Psychology of Selling" by Brian Tract
2). "Advanced Selling Strategies" by Brian Tracy
3). "Secrets of Closing The Sale" (2003 Updated Edition) by Zig Ziglar
4). "Over The Top: Moving From Survival To Stability, From Stability To Success, From Success To Significance" by Zig Ziglar
5). "The Law Of Success In Sixteen Lessons Complete" by Napoleon Hill

Happy selling!


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THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING"

Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to:

* Develop the self-image to give you the edge in every sales situation

* Concentrate on the customer's emotional factors to ensure better sales results

* Identify your customer's most pressing concerns and position your product or service to fill those needs

A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.


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