In the past most businesses were based on a mass production focus. Success and management were evaluated on a numbers basis. How much has sales increased? How many items were produced during this period last year? This numbers orientation tends to cause people to work hard to meet the numbers as their primary focus. In this scenario employees typically don't go beyond what is expected of them. There is no motivation to create a unique world-class organization. Add to that the fact that times have changed and customers now require a solution or product that is customized to their specific needs. If you can't provide a customized solution or product then they will simply go to a competitor that can. Is this just another business direction change? Thomas Wentz argues that it is more than just a directional change, it requires a complete transformation of the business from one form to another completely different form.
A nice extra to the book are the numerous "Key points" scattered throughout the text. By summarizing the prior information in just one or two sentences and making it stand out from the text it is easy to quickly read over the key points of the book and refresh your memory on an ongoing basis. An excellent book on business and change that also has some applicability to personal change, it is a recommended read.
Mr. Wentz shows that insanity truly is doing the same thing over and over again and expecting different results. He likens it to those "hackers" out on the driving range who continually use the improper swing and expect a drive 275 yards straight down the middle.
In light of the events since September 11, 2001, Mr. Wentz expertly shows the need "not to defer the the experience of living today" and to become truly fulfilled at work, at home or in your communities.
This is must reading for anyone who wants to transform their existence.
I have become somewhat sceptical of all of the warnings of the dramatic shifts in paradigms that business must face to survive but Tom has succeeded in explaining the shift from mass production thinking to something new in a way that can be understood. I get a clear picture of what it means when there is a new context requiring new thinking. Not every business will face the same changes in context but every business needs to understand if and when its context changes.
I am distributing this book to the sixty CEOs in my CEO peer groups for them to read and discuss. I am also going to schedule an opportunity for them to participate in a simulation to experience first hand the limits that mass production thinking imposes on our search for solutions.
