This is the only coffee I drink at home. It's dark, smooth and all around delicious.
Great Product at a Great Price
For just about $10, this canister gives you about 150-180 cups of coffee. That is just over a nickel a cup- you can't beat that! That means that for the same money as "premium" coffees like Starbucks or Seattle's Best, you can get 80 cups (assuming $4 a cup). If you took $4 a day for 5 days a week, for a year, you would be spending $1000 just on coffee alone, money you can save for a car or down payment. Even if the Starbucks tastes a little better, is it really worth it? This coffee does not taste as good as premium, but it does not taste bad either. So coffee afficionados would not be as let down as they think (and honestly that Starbucks Via stuff is way too expensive at $1 a cup).
Granted, instant is not as good as a really fresh cup of freshly ground coffee, but it tastes better than most coffee, because most coffee is not freshly ground (especially the pre-ground coffee in bricks or cans). Because freeze dried retains freshness a longer time if it is kept air-sealed, you get a fresh cup almost every time.
There are only two big downsides to the 7 ounce containers.
1. First, by the time you get to the bottom of the canister, you might experience some staleness. This is because of exposure to air, which affects even freeze-dried coffee. One possible solution is to seal small batches and keep them away from light and heat.
2. It is easy to add too much instant coffee to a cup. It only takes a teaspoon to a teaspoon and a half for one cup, nothing more. It only takes a little to make a cup.
Overall, Nescafe Taster's Choice offers a great balance between cost savings and taste. Is it as good as fresh brewed? Perhaps not, especially if you can get freshly ground coffee that you make yourself. But it is certainly better than most coffee you get at, say, a diner or restaurant. Cafes make it better, but at $4+ a cup, they are not worth it unless just as an occasional indulgence.
If you are one of those people who has always scoffed at instant, I'd say at least give this a try.
I have been a coffee 'connoisseur' for years. I have gone to great trouble to find the best bean...grind it perfectly...and brew it to perfection with the perfect, spare no expense, coffee maker. All the while my mom used this INSTANT coffee (blasphemy!!) called "Taster's Choice", despite my constant ridicule. Well somewhere in a weak moment, or perhaps I was out of my Jamaican blend that day...anyway, I tried her dreaded INSTANT coffee. Well....long story short...my grinder & pot are in the garage now, and although I still have guests that politely pass on a cup of coffee when hearing that it will be INSTANT, THIS COFFEE IS PERFECT EVERY TIME, MATCHES THE TASTE, AROMA, & FLAVOR OF ANY EXPENSIVE BLEND & IT IS ABSOLUTELY TERIFFIC !!!! Thank you Taster's Choice GourmetRoast, and please accept my apology for ever doubting my mother.
Taster's ChoiceGourmetRoast isn't as dark and heavy duty as some ground French or Italian dark roasts, but it's my choice for instant, far surpassing others. For some reason I can't find it locally anymore in Seattle. It may be the $9 price tag. The only problem is that it's made by Nestle'.
Experience the robust taste and full bodied flavor of our darkest roast yet. Blended specially for the true coffee lover in you.