Because this is uncoated paper, it doesn't have that chalky fingernail-on-chalkboard feeling that the coated papers have. This is an important point when you have to give presentations where people will handle the papers. It has a thick luxiourious feel for 24# stock and doesn't suffer print-through.
Upon testing with some generic ink refills, this paper holds up well to some of the thinner generic inks that might bleed through on other papers. The older HP paper stock was 96 bright, then HP improved it to 106 brightness and the most current incarnation of this paper is at 108+ brightness.