Sponsored by the Society of North American Goldsmiths(SNAG), it is well funded with quality glossy paper and full color images. The articles may be a little short or lacking in content some of the time, and it may have more advertisements than desirable, but they are easily overlooked.
What, you still haven't decided? Ok, they also offer a student discount and full membership with SNAG (worth the subscription price in itself), information on conferences and events, hard to find vendors information (some of them I would never have heard of, even with the internet!), and did I mention the quality of the printed page?! Go, go now, subscribe. You won't regret it.