Excellent resource to understand pricing | The Strategy and Tactics of Pricing

Great reference on value-based. Wish it had more on setting initial price. | The Strategy and Tactics of Pricing | Thomas Nagle

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	• The Strategy and Tactics of Pricing Thomas Nagle Prentice, 1995 average customer review:based on 43 reviews
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highly recommended

GRATE BOOK

If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.

Excellent resource to understand pricing

I had borrowed a copy of this book from the library, but decided to purchase it so I could have a copy handy for my own reference. I use this book to understand pricing and strategic pricing concepts--and it is invaluable. It is clearly written, well-organized and highly informative. I strongly recommend it to anyone who needs to understand the fundamentals, methods and theories of how industrial pricing works.

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Great reference on value-based. Wish it had more on setting initial price.

I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.

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BEST overall book on pricing...Even for the layperson.....

This book is the best book on pricing..It's all there..formulas..graphs...case studies...examples....the book is kinda pricey (ironically!!..LOL)..But, if you are thinking of pricing your product..it could make you alot fo money in the long run...I 1st got the 1st edition at a thrift shop....This review is for the 3rd edition...I can't afford the 4th edtion yet!!!...oh the irony......

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