Great analysis of a creepy industry | Born to Buy: The Commercialized Child and the New Consumer Culture |...

Solid argument against the commercially constructed childhood | Born to Buy: The Commercialized Child and the New Consumer Culture | Juliet B. Schor

books:


	• Born to Buy: The Commercialized Child and the New Consumer Culture Juliet B. Schor Scribner, 2005 - 304 pages average customer review:based on 12 reviews view larger image
	for more information click here

highly recommended

An inconvenient truth...

Well researched and horrifying, it's all true. You may want to pick up a book on homeschooling your children along side this book, as you will undoubtably want to purchase one afterwards, and if you purchase both at once, you will qualify for free super savings shipping.

Great analysis of a creepy industry

Advertising is creepy, advertising to children even creepier. This is not news. But a detailed study of the overall effects is. The bulk of this book presents the results of in-depth study of the industry, both through statistical study of two sample groups of children, and through study of the work environments of the advertisers themselves, with interviews of marketers, parents, teachers, and kids. The author takes into account the history of moral panics, the party line of the industry that "kids are savvy," and the specific work that has been done around small aspects of this issue, such as fast food and violent video games (which I love). The author takes an unusually balanced, non-partisan view, sympathizing with the easily-vilified advertisers she worked closely with as well as kids and parents. Her policy recommendations are unlikely to be implemented, but her analysis of the issue is extremely sharp.

for more information click here

Solid argument against the commercially constructed childhood

There's not doubt that corporations, advertisers and marketers do not have your child's best interest at heart. Schor provides a comprehensive account of the what, why and how marketers are targeting your children.

Reading "Born to Buy" will make you want to throw out the TV, disconnect from the Internet, run to the country and home-school your children. Simply put, there's no way to avoid marketing techniques, and your child will succumb to the corporate-commercially constructed childhood. With all the doom and gloom in this book, Schor offers little hope of avoidance...in the end, she does provide a few solutions.

All in all, "Born to Buy" was very informative and an easy, entertaining read. However, some of Schor's original research and statistics caused me to get bogged down. I wasn't looking for scholarly research and did not need to see these statistics. Additionally, Schor seemed to use this book as a chance to take shots at the Bush administration. Although I'm not a fan of this administration and some of the criticism is valid, I do not think Bush started this problem...he's just done nothing to fix it.

All in all, this is well worth the read, especially if you have small children...just skip over the stats near the end, and forgive Schor's attempts at making this political.

for more information click here

What Every Parent Needs to Know

This is a book every parent (and teacher like myself)must read. It cuts to the heart of the exploitation of children that is tearing kids away from parents, family and culture. There is no way to protect children from the devious assault of advertising (you may be shocked at the tactics!) unless we are armed with the facts, and this book tells it like it is.

Very interesting

As a new parent this book opened by eyes to a lot of things I would never have recognized as "marketing" and would not have occurred to me how potentially harmful this culture is the psyche of a child. The data gets a little cumbersome at times, and I skimmed over some of the detail so that I didn't get bogged down in it, but lots of great information along the way.

for more information click here

Over the last fifteen years children's spending power has mushroomed to an estimated USD30 billion in direct purchases and another USD600 billion of influence over parental purchases. Advertising and marketing has exploded alongside expenditures and now totals more than USD12 billion a year. Ads targeted at children are virtually everywhere - in schools, museums and on the internet - and strategies for capturing the child wallet have become ever more sophisticated. Marketers are intruding into a child's most private space, organizing stealthy peer-to-peer viral marketing efforts, and using high tech scientific research methodologies. Together, these trends have led to a pervasive commercialisation of childhood in the West. By eighteen months babies can recognize logos, by two they ask for products by brand name. During their nursery school years children will request an average of twenty-five products a day, by the time they enter primary school the average child can identify 200 logos and children between the ages of six and twelve spend more time shopping than reading, attending youth groups, playing outdoors or spending time in household conversation. On the basis of first-hand research inside the advertising industry, BORN TO BUY lays bare the research, messages and marketing strategies being used to target children, and assesses the impact of those efforts.

for more information click here

reviews: page 1, 2, 3

hot