Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their ... ...

Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their ...

McGraw-Hill, 2009
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They’re young, they’re brash,
they’re smart—and they’re
77-million strong.

Generation Y is creating startups at an
unprecedented rate, and their approach to
business is unlike anything you’ve seen.
The generation described by the media
as spoiled, entitled, even narcissistic, is proving
these notions false every day. Inspired
by the rock-star entrepreneurs of previous
generations and driven by a burning desire
to control their own destinies, GenY is rewriting
the entrepreneurial playbook one cool
startup at a time.

Inc. magazine writer Donna Fenn interviewed
more than 150 young CEOs to learn
what makes them tick. While upstarts are
motivated by similar aspirations of past
generations, their way of doing business is
radically different—and it’s changing the way
everyone must do business now.

Upstarts examines
and analyzes this entrepreneurial
revolution to reveal eight critical lessons every
entrepreneur and marketer must learn.
Fenn describes a generation of entrepreneurs
that is highly collaborative and team-oriented.
It’s quick and alert when it comes to
new technologies. It’s hell-bent on changing
the world. And it’s totally impatient with outmoded
business models.

The sooner you adapt to the new way of
business, the greater chance you have to
grow and profit in the years ahead. Upstarts
provides key insight into:
Building collaborative tribes
Deploying technology to your
competitive advantage
Disrupting the status quo
Deconstructing the GenY market
Generating branding buzz
Adopting a social mission
Inventing the workplace of the future
Reinventing your company

Misreading GenY companies could be the
biggest business mistake you ever make. This
forward-looking book serves both as a headsup
to the far-reaching changes coming your
way and as a detailed guide to meeting the
resulting challenges.

The upstarts are here to stay. Are you?

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