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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales 10 reviews
Ram Charan
Portfolio Hardcover, 2007
Author Hits a Home Run With This Book!
+ Good Insights on Account Driven Sales
+ On Value Creation Selling
+ What the Customer Wants You to Know
+ A Sales-Force Led Approach to Helping Customers Succeed
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm72 reviews
Tom Kelley, Jonathan Littman, ...
Doubleday Business, 2001
comments on Art of Innovation
+ Reinforces the Culture of Innovation
+ Watching 'The Medici Effect' at work in IDEO!
+ Kudos to Ideos
+ Innovation for All
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How Brands Become Icons: The Principles of Cultural Branding7 reviews
D. B. Holt
Harvard Business School Press, 2004
Make your brand an icon
+ Culture Matters!
+ Surprisingly Important Book
+ Great - even the most successful iconic brands have emerged more by intuition than by design.
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Executing Your Strategy: How to Break It Down and Get It Done17 reviews
William A. Malek, Mark Morgan, ...
Harvard Business School Press, 2008
Perils and opportunities in the six domains of the strategic execution network
+ Connects Strategy with Project Management
In this volume, Mark Morgan, Raymond Levitt, and William Malek focus their attention on "engaging in strategic project portfolio management for successful execution" and more specifically on the six domains of the strategic execution network, their acronym INVEST: Ideation (clarify and communicate ...
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Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't37 reviews
Ram Charan
Crown Business, 2007
As usual solid advice from Ram Charan
+ One tip makes this book worth reading
+ Bo Knows Football - Ram Knows Know-How!
Ram Charan has once again showed that doing business is a lot about hard work and less about lofty speeches and buzz words. He teaches the middle manager to think about thier job in the context of the industry they work in. He advises senior managers to have the courage to get into the messy ...
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The Future of Management 30 reviews
Bill Breen, Gary Hamel
Harvard Business School Press, 2007
Absolultely Inspiring
+ There is a problem in Management!
+ The Future is What You Will Make It
+ Want a Competitive Edge? Change Your Management
+ Get rid of age-old systems and processes and think differently
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Winning in Asia: Strategies for Competing in the New Millennium3 reviews
Peter J. Williamson
Harvard Business School Press, 2004
The tigers are roaring again
+ Invaluable insights into doing business in Asia
Asia is the happening place in the twenty first century and no business can afford to miss this opportunity. The rapid growth witnessed in the region during the 1990's was suddenly halted by the Asian financial crisis of 1997. Now that the storm is over, a new game has started. This book is about ...
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What the CEO Wants You to Know : How Your Company Really Works32 reviews
Ram Charan
Crown Business, 2001
Common Sense made into Common Sense.
+ charan knows the worker
+ Business Simplified
+ simple, straightforward, short, repetitive
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Strategic Brand Management (3rd Edition)12 reviews
Kevin Lane Keller
Prentice Hall, 2007
Well Updated with Lot of Cases and Interesting Stuff
+ smooth transaction, exact product, nice&easy supplier
+ All you need for Brand Management
+ The One Source
+ Brand building is important
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Private Label Strategy: How to Meet the Store Brand Challenge9 reviews
Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Harvard Business School Press, 2007
brilliant resource!
+ Best Statistics on the Growth of Private Label Brands
+ First book on PL from re-known academic authors
+ An absolute "must-read" for anyone involved in branding responsibilities or branding strategy.
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity10 reviews
David A. Aaker
Free Press, 2004
Indispensible
+ A Positive Contribution!
+ Renowned Guru Aaker
+ Excellent investment of time and money
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Ten Rules for Strategic Innovators: From Idea to Execution33 reviews
Vijay Govindarajan, Chris Trimble
Harvard Business School Press, 2005
A "must-understand" for leaders concerned with long-term prosperity
+ Working from the Inside
+ Just what I needed to help my job
+ Inside look at managing an innovative offshoot
+ Some Excellent New Ideas for Pursuing Organic Growth
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Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition 6 reviews
Ming Zeng; Peter J. Williamson
Harvard Business School Press, 2007
Finally: A True Strategy Book on China
+ Is a big world out there.....globalization
+ China's real edge - cost innovation
+ Business owners and any interested in global politics and economics must have this analysis.
+ A.J.
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time5 reviews
Chris Murray, Soundview Executive Summaries
Portfolio Hardcover, 2006
The Cliff Notes Version to Great Marketing
+ Really great summary
+ A wonderful time saver!
+ Guru Review....excellent
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The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us29 reviews
Robyn Meredith
W. W. Norton, 2008
very well written
+ A Challenge Facing America
+ the elephant & the dragon
+ scary
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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury9 reviews
Radha Chadha, Paul Husband
Nicholas Brealey Publishing, 2007
The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
+ Join the Cult!
+ Asia's love affair with deluxe brands
+ It's not about the product
+ Good insight on Asian market
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation9 reviews
Nirmalya Kumar
Harvard Business School Press, 2004
Marketing & Value
+ An essential book for marketing strategists
+ marketing under a new light
We live in a service economy but pump our own gas. Customer Service keeps us on hold, is rude, clueless.
After 20 years, ATMs still ask the same 8 questions and repeatedly quiz longstanding customers Dinunzio, Johnson, Goldberg, Yoon and Krzykowky if we want to speak Spanish! CRM must ...
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The Long Tail: Why the Future of Business is Selling Less of More179 reviews
Chris Anderson
Hyperion, 2006
Scintilating, brilliant. The new age explained
+ The Long Tail - Economics of Abundance
+ The Long Tail by Chris Anderson
+ The Long Book from a Short Article
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands43 reviews
Alina Wheeler
Wiley, 2006
Very thorough with great examples
+ Fantastic
+ More than Just Visuals
+ Designing Brand Identity
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Luxury Brand Management: A World of Privilege2 reviews
Michel Chevalier, Gerald Mazzalovo
Wiley, 2008
a must read....
+ A-Z of Luxury Brand Management
A must read for managers, researchers and anyone dealing with luxury brands. Well written and worth the investment
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