| |
|
Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. 54 reviews
Joseph Sugarman
Delstar Pub, 1999
A very insightful book
+ Sales Triggers For Every Sales Scenario
+ Want to know how to TRIGGER the emotions of your prospect?
+ Don't write copy without it!
+ Worth Its Weight In Gold!
|
|
|
|
|
|
| |
|
Relationship Marketing: Successful Strategies For The Age Of The Customer4 reviews
Regis Mckenna
Basic Books, 1993
Book takes "positioning" to a new level
+ Useful insight into marketing tech goods
+ A powerful way of doing business
+ Useful concepts... some relevance to the UK market
|
|
|
|
|
|
| |
|
The Tipping Point: How Little Things Can Make a Big Difference 940 reviews
Malcolm Gladwell
Back Bay Books, 2002
Want to know what takes ideas over the edge?
+ Excellent source for recognizing upcoming shifts and what makes them stick.
+ The World We can not See
+ Just what i needed
+ The Sticking Point
|
|
|
|
|
|
| |
|
Unleashing the Ideavirus96 reviews
Seth Godin
Hyperion, 2001
One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around
+ Infect Me With The Virus!
+ Grea book, Fast shipping
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing ...
|
|
|
|
|
|
| |
|
Purple Cow: Transform Your Business by Being Remarkable185 reviews
Seth Godin
Portfolio Hardcover, 2003
Great Business Tips Fast
+ Required reading if you are in marketing or business
+ This is a "must read!"
+ Instantly Transforming!
|
|
|
|
|
|
| |
|
Buzzmarketing: Get People to Talk About Your Stuff37 reviews
Mark Hughes
Portfolio Hardcover, 2005
Now- An In-Depth Review of the Book
+ A must-have book for word-of-mouth businesses!
+ Amazing book!
+ Get People to Talk
+ Worth a read
|
|
|
|
|
|
| |
|
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ... 47 reviews
Joseph Sugarman
Delstar Pub, 1998
Adweek Copywriting Handbook is the updated version of Advertising Secrets Book
+ Must Have...
+ Sugarman Learned On His Own Dime
+ Joe is AMAZING!
+ Buy this book
|
|
|
|
|
|
| |
|
The Anatomy of Buzz: How to Create Word of Mouth Marketing44 reviews
Emanuel Rosen
Doubleday Business, 2002
How to Buzz your product
+ Great Intro to Buzz Marketing
+ Great resource and starting point on Buzz Marketing.
+ Listening to buzz
|
|
|
|
|
|
| |
|
Influence: The Psychology of Persuasion (Collins Business Essentials)269 reviews
Robert B. Cialdini
Collins Business, 2007
Influential
+ Fantastic for the Marketer and it's Fun!
+ Manipulation of "Click-Whir" Automatic Subconcious Responses
Dr. Cialdini's book is highly readable, thought provoking, and occasionally frightening. His insights into some of the most celebrated (and notorious) experiences and experiments in mass psychology (such as the Milgram project and the Kitty Genovese case) are worth the price of the book alone. But ...
|
|
|
|
|
|
| |
|
Crossing the Chasm94 reviews
Geoffrey A. Moore
Collins Business, 2002
Crossing the Chasm
+ Surprisingly Real
+ How companies "grow up"
I've bought copies of Crossing the Chasm for two customers and one associate. I guess that means I'm impressed.
Few books, IMHO, can have a profound "life altering" effect on a business. E-Myth Revisited was one. This is another. It provides a very well thought out and persuasive strategy for ...
|
|
|
|
|
|
| |
|
Zig Ziglar's Secrets of Closing the Sale43 reviews
Zig Ziglar
Berkley Trade, 1985
One of the true sales classics!
+ Getting the sale, contract and money
+ You can have everything in life you want, if you...
+ Great First Book on Sales
|
|
|
|
|
|
| |
|
Confessions of an Advertising Man21 reviews
David Ogilvy
Southbank Publishing, 2004
Great book if you're into advertising...
+ A Must Read: A foundational cornerstone for your marketing efforts.
+ Classic, very interesting and informative
+ Review of Confessions of an Ad Man by David Ogilvy
+ Sales vs. entertainment value of an ad
|
|
|
|
|
|
| |
|
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time62 reviews
Maria Veloso
AMACOM, 2004
Web Copy That Sells
+ a good introduction to an intimidating topic
+ Web copy that sells
+ Fabulous info!
|
|
|
|
|
|
| |
|
The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life10 reviews
Faith Popcorn
Collins Business, 1992
One of the Top 3 Marketing Books Ever Written
+ It's filled with Post-It Notes
+ Great Read
+ Still handy, great for beginners, horrible cover though
+ 10 years old and still brilliant
|
|
|
|
|
|
| |
|
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth32 reviews
George Silverman
AMACOM, 2001
Takes Word of Mouth from theory to practice
+ Great For Tele-Seminars and Formating Webinars and ....
+ Sssssh!
Much word of mouth material I have read in the past has been great on theory, but short on practice. This book, however, is a refreshing change. It takes a no-nonsense, down-to-earth and practical approach to using word of mouth marketing in business. As a result this is a useful and handy book to ...
|
|
|
|
|
|
| |
|
Positioning: The Battle for Your Mind78 reviews
Al Ries, Jack Trout
McGraw-Hill, 2000
A must read for anyone working in marketing
+ Positioning, the Battle for your mind
+ Great book - fun read
+ Great book
|
|
|
|
|
|
| |
|
Kotler on Marketing: How to Create, Win, and Dominate Markets34 reviews
Philip Kotler
Free Press, 1999
11 marketing lessons for managers
+ After almost 10 years, still a great book
+ Learn from the master
+ The bible
|
|
|
|
|
|
| |
|
The Anatomy of Buzz: How to Create Word of Mouth Marketing44 reviews
Emanuel Rosen
Doubleday Business, 2002
How to Buzz your product
+ Great Intro to Buzz Marketing
+ Great resource and starting point on Buzz Marketing.
+ Listening to buzz
|
|
|
|
|
|
| |
|
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time62 reviews
Maria Veloso
AMACOM, 2004
Web Copy That Sells
+ a good introduction to an intimidating topic
+ Web copy that sells
+ Fabulous info!
|
|
|
|
|
|
| |
|
Influence: The Psychology of Persuasion (Collins Business Essentials)269 reviews
Robert B. Cialdini
Collins Business, 2007
Influential
+ Fantastic for the Marketer and it's Fun!
+ Manipulation of "Click-Whir" Automatic Subconcious Responses
Dr. Cialdini's book is highly readable, thought provoking, and occasionally frightening. His insights into some of the most celebrated (and notorious) experiences and experiments in mass psychology (such as the Milgram project and the Kitty Genovese case) are worth the price of the book alone. But ...
|
|
|
|
|
|
