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Executive Intelligence: What All Great Leaders Have 27 reviews
Justin Menkes
Collins Business, 2005
Great book for assessing yourself and your bosses
+ A rigorous and eloquent examination of "the single biggest driver of executive performance"
+ Good information for building a team
+ Executive Intelligence
+ Executive Intelligence
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) 36 reviews
Michael J. Silverstein, Neil Fiske
Portfolio Hardcover, 2004
New Criteria for Self-Definition
+ Good introduction
+ Interesting treatment of how we perceive value
+ Great Insight, but Could Be Shorter
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Crossing the Chasm94 reviews
Geoffrey A. Moore
Collins Business, 2002
How companies "grow up"
+ Surprisingly Real
+ Crossing the Chasm
Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of ...
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Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble2 reviews
Davis Dyer, Frederick Dalzell, ...
Harvard Business School Press, 2004
Good and Fast
+ SLICK CORPORATE NOSTALGIA FROM THE 'IVORY' TOWER
The book is excellent for those who really want to know about the strategy of a giant such as P&G. For me, it was particularly useful since I'm writing my disertation thesis on this and the book was exactly what I needed.
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New Product Launch: 10 Proven Strategies15 reviews
Jeanne Yocum
Stagnito Communications, 2004
Loaded with great information
+ A Most Valuable Read!
I think this book should be a required read for anyone involved in the launch process of any service, product, brand or image campaign. The steps really make your team re-think your goals and tactics to ensure you are capturing all facets of the market.
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Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry19 reviews
Barbara Peterson
Portfolio Trade, 2006
Book on Setting-Up a Successful Airline
+ Jet Blue
+ Interesting book, but ...
+ A good start to understanding Jet Blue
+ David Neelman and Jet Blue Airways
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The Tipping Point: How Little Things Can Make a Big Difference933 reviews
Malcolm Gladwell
Back Bay Books, 2002
Must read book
+ Having been hugely happy with Blink!
+ Interesting stories, not that useful
+ A year later and I'm still marveling over this book!
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Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time133 reviews
Howard Schultz, Dori Jones Yang
Hyperion, 1999
The Starbucks' Success Story
+ Wake Up Call
+ Fascinating Story- Great Advice
+ the starbucks story
+ inspiring book
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Blink: The Power of Thinking Without Thinking 957 reviews
Malcolm Gladwell
Back Bay Books, 2007
Fascinating book
+ Great book even if I don't agree with it...
+ Intuition is No Simple Subject Matter to "Thin-Slice" - Gladwell does it Well!
+ Blink - A Must Read
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Small Giants: Companies That Choose to Be Great Instead of Big38 reviews
Bo Burlingham
Portfolio Hardcover, 2005
Great Case Stuides for Building a Great Company
+ Defining Good Growth
+ Hybridizing Non-profit and For-profit Goals
Bo Burlingham has done a great job assembling a group of companies that shunned the normally accepted path of explosive growth in order to truly be great at what they do. The variety of companies and industries profiled are helpful for CEOs of any size firm in nearly any vertical to take nuggets ...
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The Wisdom of Crowds159 reviews
James Surowiecki
Anchor, 2005
Excellent Primer
+ Why don't quantum physicists let a crowd predict the Higgs' particle mass-energy?
+ Never judge a book by its cover!
There's a reason why democracy is the crappiest form of government, except all others (to paraphrase somebody famous).
The theme of this book is that groups of people are smarter than individual people. It's sort of counterintuitive to the American spirit of individualism, but James Surowiecki ...
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Purple Cow: Transform Your Business by Being Remarkable182 reviews
Seth Godin
Portfolio Hardcover, 2003
This is a "must read!"
+ Instantly Transforming!
+ The purple cow is a long time ago being
+ A must-read for managers, leaders, and entreprenuers!
+ Remarkable
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound26 reviews
Martin Lindstrom
Free Press, 2005
The Interdependence of Branding and Sensory Awareness
+ A sensory guide to the branding experience
+ wonderful
+ Interesting and quick read on brand management
+ Stimulate our thinking
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Competitive Strategy: Techniques for Analyzing Industries and Competitors45 reviews
Michael E. Porter
Free Press, 1998
Taking Strategy by the Real Meaning
+ Competitive strategy
+ Enjoyable reading
+ A Timeless Business Strategy Classic
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.16 reviews
Gary Erickson
Jossey-Bass, 2006
Make mine Black Cherry Almond
+ Well-written bio and advice book.
+ Interesting Story
This is an excellent, interesting little read that I gave to my uncle for his birthday. He is a hiker and mountain bike rider as well as a traveler so the story of Clif Bars is right up is alley. However, I am a non-outdoorsy, non-sporty non-traveler and I really found it enthralling. Once I had ...
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Crossing the Chasm94 reviews
Geoffrey A. Moore
Collins Business, 2002
How companies "grow up"
+ Surprisingly Real
+ Crossing the Chasm
Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of ...
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The Tipping Point: How Little Things Can Make a Big Difference933 reviews
Malcolm Gladwell
Back Bay Books, 2002
Must read book
+ Having been hugely happy with Blink!
+ Interesting stories, not that useful
+ A year later and I'm still marveling over this book!
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.16 reviews
Gary Erickson
Jossey-Bass, 2006
Make mine Black Cherry Almond
+ Well-written bio and advice book.
+ Interesting Story
This is an excellent, interesting little read that I gave to my uncle for his birthday. He is a hiker and mountain bike rider as well as a traveler so the story of Clif Bars is right up is alley. However, I am a non-outdoorsy, non-sporty non-traveler and I really found it enthralling. Once I had ...
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Small Giants: Companies That Choose to Be Great Instead of Big38 reviews
Bo Burlingham
Portfolio Hardcover, 2005
Great Case Stuides for Building a Great Company
+ Defining Good Growth
+ Hybridizing Non-profit and For-profit Goals
Bo Burlingham has done a great job assembling a group of companies that shunned the normally accepted path of explosive growth in order to truly be great at what they do. The variety of companies and industries profiled are helpful for CEOs of any size firm in nearly any vertical to take nuggets ...
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound26 reviews
Martin Lindstrom
Free Press, 2005
The Interdependence of Branding and Sensory Awareness
+ A sensory guide to the branding experience
+ wonderful
+ Interesting and quick read on brand management
+ Stimulate our thinking
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