Marketing, Technical Writing, Online Learning and More
 
 







  
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia ...20 reviews
Ruth Colvin Clark, Richard E. Mayer

Pfeiffer, 2007

Extremely Accessible and Great Basic Information

+ Usefull evidence based information
+ Required Reading
+ e-Learning and the Science of Instruction
  
  











  



  
Multimedia Learning7 reviews
Richard E. Mayer

Cambridge University Press, 2001

Outstanding Work on the Science of Learning

+ A must read for any presenter
+ Thoughtful balance of theory and suggestion

This is one of the best books I have read on how students learn. Mayer's cognitive model, while limited to visual and auditory channels, provides a wealth of possibilities for maximizing the retention and understanding of information by students. Mayer practices what he preaches and writes a ...
  
  











  



  
Influence: Science and Practice (4th Edition)128 reviews
Robert B. Cialdini

Allyn & Bacon, 2000

A good textbook

+ Great easy reading.
+ Read Chapters 1-3
+ A must for anyone who wants to be heard in the world of business.
+ Good Intro to Social Psych
  
  











  



  
Technical Writing 101: A Real-World Guide to Planning and Writing Technical Documentation, Second Edition9 reviews
Alan S. Pringle, Sarah S. O'Keefe

Scriptorium Press, 2003

Straightforward and clear

+ 101 for exposure to Professional Writing and baseline concepts
+ A good 101 book
+ Great!
+ Great resource item
  
  











  



  
Great Demo!: How To Create And Execute Stunning Software Demonstrations20 reviews
Peter E Cohan

iUniverse, Inc., 2005

I wish I could give this 6 stars out of 5

+ Great Demo! - Great Book!
+ Should be on the recommended reading for ALL Sales Consultants, SEs, TAMs
+ The Best Book on the Subject
  
  











  



  
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells55 reviews
Robert W. Bly

Holt Paperbacks, 2006

The Copywriters Handbook

+ Thorough and Informative
+ a gift for a friend
+ Great Resource for Copywriters
  
  











  



  
Camtasia Studio 5: The Definitive Guide (Wordware Applications Library)7 reviews
Daniel Park

Wordware Publishing, Inc., 2008

Camtasia Guide Really Helps Me!

+ One of the best technical manuals I've read
+ Very helpful
+ The definitive guide to the best in class screen capture software
  
  











  



  
Demonstrating to Win!: The Indispensable Guide for Demonstrating Software16 reviews
Robert Riefstahl

Xlibris Corporation, 2000

Just what my sales force needed

+ Informative Book
+ Practical pre-sales demo advise
+ realistic demo experiences
+ Showware - Showing Them Your Soft Wares
  
  











  



  
Persuasive Online Copywriting: How to Take Your Words to the Bank22 reviews
Bryan Eisenberg, Jeffrey Eisenberg, ...

Wizard Academy Press, 2002

Excellent Book for Increaseing Online Conversions

+ Enduring Value
+ Persuaded me to keep reading and wanting to learn more!
+ Incredibly practical - To the authors: great job!
+ An eye opener to those who think they know how to write good copy for the web
  
  











  



  
Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, ...21 reviews
Cliff Atkinson

Microsoft Press, 2007

Very good book

+ Love the new approach
+ Death by PowerPoint Syndrome
+ Just what I needed to get energized again!
  
  











  



  
Demonstrating to Win!: The Indispensable Guide for Demonstrating Software16 reviews
Robert Riefstahl

Xlibris Corporation, 2000

Just what my sales force needed

+ Informative Book
+ Practical pre-sales demo advise
+ realistic demo experiences
+ Showware - Showing Them Your Soft Wares
  
  











  



  
Great Demo!: How To Create And Execute Stunning Software Demonstrations20 reviews
Peter E Cohan

iUniverse, Inc., 2005

I wish I could give this 6 stars out of 5

+ Great Demo! - Great Book!
+ Should be on the recommended reading for ALL Sales Consultants, SEs, TAMs
+ The Best Book on the Subject
  
  











  



  
Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, ...21 reviews
Cliff Atkinson

Microsoft Press, 2007

Very good book

+ Love the new approach
+ Death by PowerPoint Syndrome
+ Just what I needed to get energized again!
  
  











  



  
Influence: Science and Practice (4th Edition)128 reviews
Robert B. Cialdini

Allyn & Bacon, 2000

A good textbook

+ Great easy reading.
+ Read Chapters 1-3
+ A must for anyone who wants to be heard in the world of business.
+ Good Intro to Social Psych
  
  











  



  
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia ...20 reviews
Ruth Colvin Clark, Richard E. Mayer

Pfeiffer, 2007

Extremely Accessible and Great Basic Information

+ Usefull evidence based information
+ Required Reading
+ e-Learning and the Science of Instruction
  
  











  



  
Technical Writing 101: A Real-World Guide to Planning and Writing Technical Documentation, Second Edition9 reviews
Alan S. Pringle, Sarah S. O'Keefe

Scriptorium Press, 2003

Straightforward and clear

+ 101 for exposure to Professional Writing and baseline concepts
+ A good 101 book
+ Great!
+ Great resource item
  
  











  



  
Multimedia Learning7 reviews
Richard E. Mayer

Cambridge University Press, 2001

Outstanding Work on the Science of Learning

+ A must read for any presenter
+ Thoughtful balance of theory and suggestion

This is one of the best books I have read on how students learn. Mayer's cognitive model, while limited to visual and auditory channels, provides a wealth of possibilities for maximizing the retention and understanding of information by students. Mayer practices what he preaches and writes a ...
  
  











  



  
Camtasia Studio 5: The Definitive Guide (Wordware Applications Library)7 reviews
Daniel Park

Wordware Publishing, Inc., 2008

Camtasia Guide Really Helps Me!

+ One of the best technical manuals I've read
+ Very helpful
+ The definitive guide to the best in class screen capture software
  
  











  



  
Persuasive Online Copywriting: How to Take Your Words to the Bank22 reviews
Bryan Eisenberg, Jeffrey Eisenberg, ...

Wizard Academy Press, 2002

Excellent Book for Increaseing Online Conversions

+ Enduring Value
+ Persuaded me to keep reading and wanting to learn more!
+ Incredibly practical - To the authors: great job!
+ An eye opener to those who think they know how to write good copy for the web
  
  











  



  
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells55 reviews
Robert W. Bly

Holt Paperbacks, 2006

The Copywriters Handbook

+ Thorough and Informative
+ a gift for a friend
+ Great Resource for Copywriters
  
  











  






   



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