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Marketing Management (12th Edition) (Marketing Management) 30 reviews
Philip Kotler, Kevin Lane Keller
Prentice Hall, 2006
Marketing Management Text
+ Exciting and revolutionary book for students and managers alike
I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.
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Joel on Software: And on Diverse and Occasionally Related Matters That Will Prove of Interest to Software ... 50 reviews
Joel Spolsky
Apress, 2004
Very interesting for every programmer
+ Survives the test of time
+ Lots of interesting thoughts
+ Outstanding Essays On Software Development
+ Considerable wisdom, occasionally dated
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Mind Gym : An Athlete's Guide to Inner Excellence23 reviews
Gary Mack, David Casstevens
McGraw-Hill, 2002
Best one for athletes!
+ Mind Gym - good perspectives
+ Great book; VERY inspirational
+ Well-written and entertaining
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Product Strategy for High Technology Companies 11 reviews
Michael E. McGrath
McGraw-Hill, 2000
targeted for core products at large companies
+ Product Management Book Review
+ very good - lots of examples
+ Comprehensive coverage
+ A first approach to Product Strategy
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The 48 Laws of Power508 reviews
Robert Greene
Penguin (Non-Classics), 2000
Smart Book
Very smart book. Has some very unique and useful tools. I don't agree with everything but I like the book and I will use some parts. I try to treat people as I would have them treat me....The Golden Rule. But with trouble makers or bad people this book can be very helpful.
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The Product Managers Handbook, 3E24 reviews
Linda Gorchels
McGraw-Hill, 2005
Provides insight into the roles & responsibilities of the product manager
+ Great starting point for Product Managers
+ Product Manager must have
+ Top notch introduction
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Marketing Research with SPSS 13.0 Student Version for Windows (5th Edition)
Alvin C. Burns, Ronald F. Bush
Prentice Hall, 2005
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)41 reviews
Thomas T. Nagle, John Hogan
Prentice Hall, 2005
GRATE BOOK
+ Great reference on value-based. Wish it had more on setting initial price.
+ good book, shipping too slow
+ Best book on Pricing I have ever read
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Product Management (Mcgraw-Hill/Irwin Series in Marketing)4 reviews
Donald R. Lehmann, Russell S Winer
McGraw-Hill/Irwin, 2004
Fantastic!
+ Great book
+ A blend of product and pricing...
This is the ideal book for the product manager/product planner. I have been looking for such a book for years and here it is. What I liked about the book was its no non-sense direct approach to product management. The book covers all topics required to jump start the process. You will learn "what" ...
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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition) 7 reviews
Gary L. Lilien, Arvind Rangaswamy
Pearson Education, 2002
Great Book
+ Great!
+ Excellent educational material, good software and study case
+ Great topics, exciting approaches, but not user friendly
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The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action32 reviews
Jeffrey Pfeffer, Robert I. Sutton
Harvard Business School Press, 2000
Overcoming Inertia - Uniting New Knowledge with Action
+ Still the Best Book on Execution and Implementation
+ This book Is The Best of The Best!
+ Effectiveness, honesty, simplicity
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition75 reviews
Merrill R. (Rick) Chapman
Apress, 2006
It's for anyone in marketing
+ Computer marketing explained in an entertaining way
+ A grim, but highly instructive and entertaining story
+ Reading what you already know but didn't realise
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How to Win Friends & Influence People628 reviews
Dale Carnegie
Pocket, 1998
Never too old to learn
+ Good refresher
+ The ultimate system
+ Great book
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)42 reviews
Mike Moran, Bill Hunt
IBM Press, 2005
Accomplishes its title's claim, and does it VERY well.
+ perfect match for marketing managers
+ Excellent, practical how-to guide
+ Hands down the best book available on search engine marketing
+ A Great Book from the Experts at IBM
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Managerial Accounting (11th Edition)28 reviews
Ray H Garrison, Eric Noreen, ...
McGraw-Hill/Irwin, 2004
Great Book
+ Managerial Accounting
+ It was required reading
This book was purchase for managerial accounting on Amazon at a cheaper price than the school book store.
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The Great Game: The Emergence of Wall Street as a World Power: 1653-200019 reviews
John Steele Gordon
Scribner, 2000
A fun and lively story of Wall Street
+ Very Good Historical Read of Wall Street!!!
+ history of the beaten heart of the Western countries
+ The emergence of the Great Power of Wall Street,
+ Breezy History of New York as a Business Empire
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Financial Modeling, 3rd Edition9 reviews
Simon Benninga
The MIT Press, 2008
Quick Tip
+ Good book
+ Wide-ranging book with incredible hands on insight
+ Financial Modeling Text
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Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's ... 17 reviews
Richard A Brealey, Stewart C Myers, ...
McGraw-Hill/Irwin, 2005
The seller not yet delivered this book
+ Just perfect.
The seller did not deliver the book even though he charged my Credit card a week ago. Sent mails to Amazon and seller and there is no response. Will not buy in future witht the seller as he did not replying my mails.
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds21 reviews
Rex Briggs, Greg Stuart
Kaplan Business, 2006
Best How-To Marketing Book in the Last 15 years
+ Marketing is not just Advertising!
I actually rolled out the COP process, with a few localized tweaks, in my last Fortune 500 role. It absolutely works. As some of the other reviewers have mentioned, you will get pushback from those who feel more comfortable marketing by feel and intuition. Applying rigorous process and discipline ...
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition441 reviews
Steve Krug
New Riders Press, 2005
Buy this, then get busy testing your site!
+ Some things are only obvious after they're pointed out...
+ it didn't make me think...
+ Don't Make Me Think - Made Me Think
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