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Words that Sell, Revised and Expanded Edition 22 reviews
Richard Bayan
McGraw-Hill, 2006
Best Marketing Copywriting Book - Period!
+ Wonderful complement to a thesaurus
+ Practical, Useful, Inspiring
+ great resource - highly recommended
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)48 reviews
Dan S. Kennedy
Adams Media, 2006
How to have your sales letters actually make the sale.
+ Undisclosed Sources
+ One of the best books ever written about sales letters & DM
+ This book is worth 100 times its weight in gold!
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Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost6 reviews
Barry Maher
Barry Maher & Associates, 2006
Worth its Weight in Yellow Gold!
+ Impossible not to profit from this book.
+ The most comprehensive business guide to date.
I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for ...
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words 53 reviews
Joe Vitale
Wiley, 2006
How your words can lead to wealth
+ Usefull, Creative, Inspiring
+ Hypnotic Writing
Firstly let me declare my bias. Dr Joe Vitale wrote the forward to my book 'Bare Knuckle Selling' so understandably I cannot describe myself as a neutral reviewer! However I am a sales consultant, professional speaker on persuasion and an experienced copywriter.Therefore I understand the ...
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Solid Gold Newsletter Design
Sheryl L. Roush
Creative Communications, 2000
Easy to follow HOW-TO book! 166 design samples of newsletters, brochures, flyers, power point and more! Ready-to-use worksheets and checklists to ensure design success! Perfect for skimmers and designers on a tight deadline or budget!
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Start & Run a Copywriting Business 22 reviews
Steve Slaunwhite
Self-Counsel Press, 2005
The best I've read!
+ Recommended Seller Thank you.
+ Very helpful book
+ A good business bible from Steve Slaunwhite
+ Honest, Helpful Advice for a Copywriting Business
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Ogilvy on Advertising79 reviews
David Ogilvy
Vintage, 1985
Better than a 4 Year Degree in Advertising
+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
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Steal These Ideas!: Marketing Secrets That Will Make You a Star14 reviews
Steve Cone
Bloomberg Press, 2005
I loved this book; even as a seasoned professional
+ Practical, humourous, fast read you should not ignore.
+ A wide ranging overview
+ An excellent quick read!
+ Read This NOW!
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Power Sales Writing31 reviews
Sue A. Hershkowitz-Coore
McGraw-Hill, 2003
A "must have" for professionals.
+ Power is an UNDERSTATEMENT!
+ Power Sales Writting is as essential a tool as a dictionary!
+ Sue does it again!
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On the Art of Writing Copy, Third Edition6 reviews
Herschell Gordon Lewis
Racom Communications in conjunction with the Direct Marketing Association, 2003
Tops on the Copywriter's "must read" list
+ Useful ideas, but you have to hunt for them
+ A useful book, though some fat could be trimmed.
+ On the Art of Writing Copy, Third Edition
+ He should practice his Second Great Law.
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells55 reviews
Robert W. Bly
Holt Paperbacks, 2006
The Copywriters Handbook
+ Thorough and Informative
+ a gift for a friend
+ Great Resource for Copywriters
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The Well-Fed Writer: Back For Seconds A Second Helping Of "How-To" For Any Writer Dreaming of Great Bucks and ...41 reviews
Peter Bowerman
Fanove Publishing, 2004
So good I had to stop reading...
+ I love Bowerman...question the premise
+ A Voice that Resonates in the Trenches
+ Second-best $20 I ever spent (first-best was his first book!)
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Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising12 reviews
Michael Winicki
Big Noisy Publishing Company, 2005
Overlook the lack of editing.
+ Excellent first advertising book.
+ Great for those new to creating small ads
+ Fantastic Book! EVERY small business owner should buy it!
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The Wealthy Writer16 reviews
Michael Meanwell
Writers Digest Books, 2004
WOW!! This book delivers with a BANG!
+ The Wealthy Writer: A business Book For the Ages
+ Best Book on Writing as a Profitable Business
+ Another "must read" for copywriters
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Too Lazy to Work Too Nervous to Steal: How to Have a Great Life As a Freelance Writer11 reviews
John Clausen
Writer's Digest Books, 2001
Have A Great Life As a Freelance Writer... In under a week?
+ Worth Reading
+ Clever title, clever thinker
+ Different from most, if not all
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The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less122 reviews
Peter Bowerman
Fanove Publishing, 2000
How To Get Started As A Freelance Writer
+ a good humored author makes this book a good one
+ Idea Generator
+ Good book, but don't quit your day job just yet
+ Essential reading
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Buying Trances: A New Psychology of Sales and Marketing 21 reviews
Joe Vitale
Wiley, 2007
This book helped me grow my e-newsletter sign up list in one month!
+ An Entrancing Book
+ Good Info and Stories- Interesting
+ Want to see a magic trick?
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Secrets of a Freelance Writer, Third Edition: How to Make $100,000 a Year or More7 reviews
Robert W. Bly
Holt Paperbacks, 2006
You Should Read This!
+ A Robert Bly Ground-Breaker
+ Excellent, a must read if you are intersted in copywriting...
+ Read ALL you can by Robert Bly!
+ Everything You Wanted to Know About Being a Copywrighter
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...29 reviews
Joseph Sugarman
Wiley, 2006
Sugarman is King of Copy
+ Great Ideas
+ The Adweek Book Delivers
+ Increase Your Income - Be a Success - Buy This Book
+ Ran out of ink
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Writing White Papers: How to Capture Readers and Keep Them Engaged27 reviews
Michael A. Stelzner
WhitePaperSource Publishing, 2006
The BOOK on White Papers
+ An Easy and Excellent Read
+ Excellent Guide to Writing White Papers
+ More than just a detailed book about writing white papers
+ A perfect book for the novice or the professional.
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