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Advertising: Principles and Practice (6th Edition) 7 reviews
William D. Wells, John Burnett, ...
Prentice Hall, 2002
Great Purchase
+ College course books
+ Great Bookd
+ Advert
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Window to the Future: The Golden Age of Television Marketing and Advertising2 reviews
Steve Kosareff
Chronicle Books, 2005
Tube hype
+ A fascinating social document
What irony to realise that the colorful ads in this book pushed a product that eventually killed off the very magazines that the ads appeared in. Madison Avenue had no further use for the mass consumer titles of the day (Life, Look, Colliers and the Saturday Evening Post) once a television was in ...
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Guerrilla Advertising 4 reviews
Jay Conrad Levinson
Mariner Books, 1994
Excellent book
+ Totoal outstanding for a british market
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
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Kleppner's Advertising Procedure (16th Edition)3 reviews
W. Ronald Lane, Karen Whitehill King, ...
Prentice Hall, 2004
Kleppner's Advertising Procedure
+ Good
+ All-in one, explains the whole enchilada. Great for students
Kleppner's Advertising Procedur
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Tested Advertising Methods (Prentice Hall Business Classics) 46 reviews
John Caples, Fred E. Hahn
Prentice Hall, 1998
A copywriter's best friend
+ Tested Advertising Methods, by John Caples
+ An invaluable primer for writing great ads
+ A classic but a dry read
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Advertising for Dummies1 review
Gary Dahl
For Dummies, 2001
"Ad" this book to your shopping cart!
This is the book that all people interested in advertising have been waiting for and will enjoy. It was talked about on KGO newstalk 810 a.m. and was created by the maker of the Pet Rock. For advertising students this will be of great help for your classes and for those of you already working in ...
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The Small Town Advertising Handbook: How To Say More And Spend Less3 reviews
Tom Egelhoff
smalltownmarketing.com, 2002
just what I needed
+ The Small Town Advertising Handbook
Living in a "small town", and promoting my business on a "limited budget", Tom's book provides me with the insights, tools, and strategies I am putting to good use to grow my busines, as quickly as possible, with the minimum of expense. Tom's style is to the point, easy to understand, and offers ...
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How To Market, Advertise And Promote Your Business Or Service In A Small Town5 reviews
Thomas C. Egelhoff
Eagle Marketing, 1998
This is an excellent resource for the marketing novice!
+ This book is an inexpensive must-have
+ Excellent Marketing Resource
+ An practical marketing book for small town businesses
+ An excellent reference as well a practical marketing guide.
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)18 reviews
Claude Hopkins
McGraw-Hill, 1966
It's not just about the money
+ Classic - full of knowledge - a must read
+ Dense With Profound Understanding Of Human Nature
+ This is the one!! Probably the best!
+ This is the "Bible" for direct marketing.
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Media Analysis Techniques1 review
Arthur Asa Berger
Sage Publications, Inc, 2004
A Wonderful Introduction for Students
This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns23 reviews
Mario Pricken
Thames & Hudson, 2004
Handy and full of great ideas
+ A creative's best friend.
+ A must have for advertising professionals and students
+ Good tips
+ Creative Advertising
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Truth, Lies and Advertising : The Art of Account Planning29 reviews
Jon Steel
Wiley, 1998
Loved the book, great for ad students!
+ Book Review
+ Written by a account planning director
+ Excellent book, concise and insightful.
+ The best planning book I've read to date
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101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising (101 . . . Series)4 reviews
Andrew Griffiths
Allen & Unwin, 2004
John Thompson
+ Another stunner
+ Great series of business b oks! Must have on your shelf
+ Advertising
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Advertising Media Planning, Sixth Edition10 reviews
Jack Z. Sissors, Roger Baron
McGraw-Hill, 2002
A great primer and information resource!
+ Thorough and Comprehensive
+ Advertising and Media Plannig Book Perfect Purchase!
+ Really Helpful
+ Sound Media Basics
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The Advertising Agency Business: The Complete Manual for Management & Operation9 reviews
Eugene Hameroff
McGraw-Hill, 1998
Reality Check
+ INFORMATIVE
+ very useful
I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book. There's not always one right answer as to how to run your ...
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans4 reviews
Donald Parente
South-Western College Pub, 2005
Excellent and Helpful!!!
+ Great Service
+ Great Read for Marketing and Advertising
This is a great book for ad student, professionals and amateurs. Is very compact with a lot of informatiion especially in ad estrategys and marketing. You can understand very well the concept of how it works the advertising and the marketing together in this complex topic of the advertising ...
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Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The ...6 reviews
George E. Belch, Michael A. Belch
McGraw-Hill Companies, 2003
Extensive in theory but current and entertaining
+ Informative
+ COMPREHENSIVE BOOK ABOUT INTEGRATING TRADITIONAL MEDIA
+ Good intro to IMC
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The American Billboard: 100 Years1 review
James Howard Fraser
Harry N Abrams, 1997
Classic Campaigns.. Billboard-sized images!
A great design reference.. and a visual feast. These are the roadside images we actually WANT to see. This collection of 166 outdoor works of art brings each decade of the 20th Century to life.. from the birth of the automobile through to modern times. Large images, usually one to the page and ...
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Up the Agency: The Funny Business Of Advertising7 reviews
Peter Mayle
St. Martin's Griffin, 1994
A jaded, judgmental and jolly-good read
+ A great little overview of the agency game
+ Great insights from the ad world
+ Big Ad Agencies Exposed!
+ Good enough to steer you in or out
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Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising12 reviews
Michael Winicki
Big Noisy Publishing Company, 2005
Overlook the lack of editing.
+ Excellent first advertising book.
+ Great for those new to creating small ads
+ Fantastic Book! EVERY small business owner should buy it!
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