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Marketing Management (12th Edition) (Marketing Management) 30 reviews
Philip Kotler, Kevin Lane Keller
Prentice Hall, 2006
Marketing Management Text
+ Exciting and revolutionary book for students and managers alike
I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.
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Brand Leadership: The Next Level of the Brand Revolution12 reviews
David A. Aaker, Erich Joachimsthaler, 1999
A must read
+ brand strategy
+ Not for the faint of heart
+ this is the brand bible
+ Something totally new!
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Marketing Research 8 reviews
David A. Aaker, V. Kumar, ...
Wiley, 2006
As is
Everything was as seller stated, a brand new book on time! Very happy witht the purchase!
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Best Practice Cases in Branding (3rd Edition) 2 reviews
Kevin Keller
Prentice Hall, 2007
Exelent book
It is a very usefull branding strategy resumen i am sure you will enjoy it.
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Strategic Market Management (Strategic Market Managment) 9 reviews
David A. Aaker
Wiley, 1998
Exceptional book!
+ Provides overview of strategic management (8th Ed)
+ The BEST!!! Marketing Book ever!!!!!!
+ Leveraging Secondary Brand Knowledge to Build Brand Equity
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Differentiate or Die: Survival in Our Era of Killer Competition39 reviews
Jack Trout
Wiley, 2001
Differentiate or die.
+ Marketers read this or die
This is definitely compulsory reading for anyone hoping to survive in todays cluttered market where the consumer is bombarded with similar products!!!!
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Origin of Brands, The21 reviews
HarperCollins e-books, 2004
Very Well Done
+ Which way to go?
+ Darwin's Divergence Theory Powerful in Business Marketing
+ Try the divergence test in your daily career
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Principles of Marketing, 12th Edition11 reviews
Philip Kotler, Gary Armstrong
Prentice Hall, 2007
Principle of Marketing
+ positive
+ FAST SERVICE
I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to amazon.com you terific.
Thanks
Babatunde
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century12 reviews
Scott Bedbury, Stephen Fenichell
Penguin (Non-Classics), 2003
Bedbury's experience at Nike & Starbucks proves valuable
+ Very Entertaining Indeed!
+ Pretty much everything you need to know about branding
+ In Branding, Everything Matters
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Managing Brand Equity4 reviews
David A. Aaker
Free Press, 1991
MARKETING EQUALS MANAGING BRAND EQUITY
+ One of the Bests
+ A great way to invest money and reading time
tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.
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Emotional Branding: The New Paradigm for Connecting Brands to People38 reviews
Marc Gobé, Sergio Zyman
Allworth Press, 2001
excellent book
+ Emotional Branding
+ Great resource for personal branding
+ People Branding : Thats new !!
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Zag: The Number One Strategy of High-Performance Brands26 reviews
Marty Neumeier
Peachpit Press, 2006
great high level branding introduction
+ Excellent
+ Wonderful Ideas
+ ZAG . . .to the front of the competition
+ Very Interesting
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Building Strong Brands17 reviews
David A. Aaker
Free Press, 1995
A Classic
+ Great
+ Brand Management
+ A good brand classic!
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity10 reviews
David A. Aaker
Free Press, 2004
Indispensible
+ A Positive Contribution!
+ Renowned Guru Aaker
+ Excellent investment of time and money
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Positioning: The Battle for Your Mind, 20th Anniversary Edition78 reviews
Al Ries, Jack Trout
McGraw-Hill, 2000
A must read for anyone working in marketing
+ Positioning, the Battle for your mind
+ Great book - fun read
+ Great book
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Lovemarks: The Future Beyond Brands28 reviews
Kevin Roberts
powerHouse Books, 2004
Amazing Piece of Art
+ This book is a beautiful experience
+ creative book
I'm was appointed in a marketing position where I have to build a brand. I do have background in marketing, and I worked as an assistant marketing manager for some time. Yet, I needed some literature to boost me in building a strategy. That's the whole reason behind buying this book :)
It was an ...
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment12 reviews
Marti Barletta
Kaplan Business, 2006
This Book Helped Our Business
+ Long Time Coming
+ Excellent Book on Marketing to Women
+ A Note from Marti Barletta, author of Marketing to Women
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Strategic Brand Management (3rd Edition)12 reviews
Kevin Lane Keller
Prentice Hall, 2007
Well Updated with Lot of Cases and Interesting Stuff
+ smooth transaction, exact product, nice&easy supplier
+ All you need for Brand Management
+ The One Source
+ Brand building is important
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound26 reviews
Martin Lindstrom, Philip Kotler, 2005
The Interdependence of Branding and Sensory Awareness
+ A sensory guide to the branding experience
+ wonderful
+ Interesting and quick read on brand management
+ Stimulate our thinking
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic ...4 reviews
Jean-Noel Kapferer
Kogan Page, 2008
Highly Recommended !
+ Great Book
+ A Valuable Text
This is an authoritative, well-researched textbook on global branding. Surprisingly, it reads lighter than its considerable bulk because author Jean-Noel Kapferer uses vivid examples of real companies and products to make his points. His branding war stories make the material easier to digest, but ...
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