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Internet Riches: The Simple Money-making Secrets of Online Millionaires 90 reviews
Scott Fox
AMACOM, 2006
A great crash course
+ Good Book!!
+ At last I have found what I needed
Scott Fox covers everything in this how-to book on starting your own internet business. Parts 1 and 2 start with brainstorming business ideas and researching them to be sure they're viable and moves on to explain different business models and how these relate to the ideas you've just brainstormed.
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eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days 9 reviews
Steve Weber
Weber Books, 2008
Another Steve Weber How-To Book
+ ebay 101-buy it!
+ Best reference for selling on eBay
+ More Than Just 101
+ All the Tools you Need
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World93 reviews
Seth Godin
Portfolio Hardcover, 2005
So THAT'S Why People Pay So Much For Starbuck's!
+ Today selling needs concepts not products.
+ Get it Now!
...It's the "Starbuck's Experience", not the coffee. Seth's written a very engaging book filled with some insightful observations about human behavior and why we buy the things we do. All in all, I found the book:
*An easy read (I finished it in a few hours, and I'm not a super-fast reader)
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Wikinomics: How Mass Collaboration Changes Everything 92 reviews
Don Tapscott, Anthony D. Williams
Portfolio Hardcover, 2006
Must read to keep up with the times!
+ Could be helpful if you are new to the topic...
+ The future of economics
Excellent book. I promise you'll learn a lot! Great info to take back to your organization. It provides a different mindset on how to do things and that in itself is worth the read. You'll also be amazed at what companies are doing to stay abreast and be shocked how those who aren't doing are ...
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force36 reviews
Ben McConnell, Jackie Huba
Kaplan Business, 2007
Finally practical steps
+ Authentic Ideas
+ Nice to have in paperback
+ Buzz IS different than word-of-mouth!
+ Outstanding, clear, practical
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The New Influencers: A Marketer's Guide to the New Social Media41 reviews
Paul Gillin
Quill Driver Books, 2007
A Good Primer on Web 2.0 and Interactive Social Media...
+ Depth and perspective
+ A Must-Have
+ Read Before You Blog!
+ A Must Read
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Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks15 reviews
Steve Weber
Weber Books, 2007
Great tips, quick read
+ Great Resource for Budding Entrepreneurs
+ Easy read
+ A brilliant insider's guide to word-of-mouth marketing on the Web
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...28 reviews
Jay Conrad Levinson
Houghton Mifflin, 2007
The best marketing book I have ever read!
+ No More Procrastination
+ An excellent & comprehensive overview of marketing weapons...
I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla ...
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Marketing to the Social Web: How Digital Customer Communities Build Your Business17 reviews
Larry Weber
Wiley, 2007
Great tool for marketers
+ A good book
+ Latin american Social Web
I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.
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Web Marketing For Dummies (For Dummies (Computer/Tech))5 reviews
Jan Zimmerman
For Dummies, 2007
A must have if you own a web site
+ Nice....
+ Excellent Overview of Internet Marketing
As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your ...
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Citizen Marketers: When People Are the Message24 reviews
Ben McConnell, Jackie Huba
Kaplan Business, 2006
Good lessons for Old School Marketers, and New School Marketers, of course.
+ The Authority on New Marketing and Social Media
+ A field guide to the new social media phenomenon
I'm a fan of these guys [Jackie Huba & Ben McConnel]. As most of you, I also met them with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, I even bought the Discussion Guide and follow their Blog everyday.
The fact is that this book covers really great ...
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...106 reviews
David Meerman Scott
Wiley, 2007
Fantastic must read for ALL business owners!
+ Good Primer
+ Excellent "how to" manual
+ W Willard's review of The New Rules of Marketing & PR
+ It just makes sense!
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide30 reviews
John Jantsch
Thomas Nelson, 2007
Stop Working With Jerks!
+ Fantasic Read, Very Helpful
+ Actionable Ideas Makes This Book Different
+ Great resource for the novice
+ Duct Tape Marketing is a great resource for small business!!
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Buzzmarketing: Get People to Talk About Your Stuff37 reviews
Mark Hughes
Portfolio Hardcover, 2005
Now- An In-Depth Review of the Book
+ A must-have book for word-of-mouth businesses!
+ Amazing book!
+ Get People to Talk
+ Worth a read
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Word of Mouth Marketing: How Smart Companies Get People Talking105 reviews
Andy Sernovitz
Kaplan Business, 2006
Every business owner MUST read this!
+ Great Book! Buy It Now & Read It Immediately!
+ WOM for Everyone
+ powerful yet quick and easy to read
+ Consult the Best
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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully ...15 reviews
Ted Demopoulos
Kaplan Business, 2006
Solid Educational Book
+ Lots of Ideas
+ A Great Toolbox For The Beginner Blogger
This book is a keeper. Lots of examples, guidelines, explanations of Blogging strategy. I am keeping it as a reference.
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force36 reviews
Ben McConnell, Jackie Huba
Kaplan Business, 2007
Finally practical steps
+ Authentic Ideas
+ Nice to have in paperback
+ Buzz IS different than word-of-mouth!
+ Outstanding, clear, practical
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Word of Mouth Marketing: How Smart Companies Get People Talking105 reviews
Andy Sernovitz
Kaplan Business, 2006
Every business owner MUST read this!
+ Great Book! Buy It Now & Read It Immediately!
+ WOM for Everyone
+ powerful yet quick and easy to read
+ Consult the Best
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eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days9 reviews
Steve Weber
Weber Books, 2008
Another Steve Weber How-To Book
+ ebay 101-buy it!
+ Best reference for selling on eBay
+ More Than Just 101
+ All the Tools you Need
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World93 reviews
Seth Godin
Portfolio Hardcover, 2005
So THAT'S Why People Pay So Much For Starbuck's!
+ Today selling needs concepts not products.
+ Get it Now!
...It's the "Starbuck's Experience", not the coffee. Seth's written a very engaging book filled with some insightful observations about human behavior and why we buy the things we do. All in all, I found the book:
*An easy read (I finished it in a few hours, and I'm not a super-fast reader)
...
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