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Private Label Strategy: How to Meet the Store Brand Challenge 9 reviews
Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Harvard Business School Press, 2007
brilliant resource!
+ Best Statistics on the Growth of Private Label Brands
+ First book on PL from re-known academic authors
+ An absolute "must-read" for anyone involved in branding responsibilities or branding strategy.
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The Essays of Warren Buffett: Lessons for Corporate America, Second Edition 3 reviews
Warren E. Buffett
The Cunningham Group, 2008
Topical and timely additions
+ The Best on Buffett and BRK
+ New Edition of Classic
Without a doubt, The Essays of Warren Buffett : Lessons for Corporate America was a definitive and clear insight into the mind of a genius - just see my review for this first edition. The Second Edition, however, adds another dimension reflective of today's business and investing environment.
...
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The Five Dysfunctions of a Team: A Leadership Fable219 reviews
Patrick M. Lencioni
Jossey-Bass, 2002
The best book on teamwork
+ Good for team improvement
+ Foundation for Team Building
This was a great book, an easy read that was packed with information and suspense. After reading the fictional part of the book, I found the in depth descriptions of each dysfunction at the end of the book very important and informative. Also what makes this book so good is the fact that almost ...
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The Winning Investment Habits of Warren Buffett & George Soros 13 reviews
Mark Tier
St. Martin's Griffin, 2006
an NLP approach: study the thinking of successful investors
+ "Habits" is the KEY word
+ Good Summary!
+ Surprised at this books unpopularity
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Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market10 reviews
Gunjan Bagla
Business Plus, 2008
Understand India for Business -- Written with Experience
+ Highly recommended
+ An Invaluable Map of Contours in our Flat World
+ Book Review
+ Where Was Gunjan When I Really Needed Him?
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Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon 13 reviews
Marcia Layton Turner
Wiley, 2003
All lights were clearly out at this company's corporate HQ
+ An excellent read!
Kmart debuted around the same time as other American discount retailers, but while they constantly adapted to changing times and styles to keep their relevancy, Kmart luxuriated in a 1970's/early 1980's holding pattern regarding customer shopping and store decoration.
Insisting that discount ...
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Value Investing: From Graham to Buffett and Beyond (Wiley Finance)30 reviews
Bruce C. N. Greenwald, Judd Kahn, ...
Wiley, 2004
A book I go back to again and again
+ A Serious Academic Treatment to Value Investing
+ Exceptional Addition for Any Investor
I got this book from Amazon several years ago, have read it several times and applied it to my own investing. It is not for beginners, but does not require a Phd either. The authors present a rational philosophy and a unique, detailed method that will help you to really estimate the intrinsic ...
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming ...78 reviews
Jeffrey Gitomer
Bard Press, 1998
Are your customers satisfied, or loyal?
+ Easy read and to the point
+ Customer Satisfaction is Worthless Customer Loyalty is Priceless
+ the best service
+ Fantastic mini-course on developing service related loyalty
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Yes!: 50 Scientifically Proven Ways to Be Persuasive75 reviews
Noah J. Goldstein, Steve J. Martin, ...
Free Press, 2008
Great fast read with real knowledge :)
+ A useful quick reference to persuasion principles
+ Book for business
+ Great Book!
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture3 reviews
Robert Spector
Harvard Business School Press, 2005
The Current Retailing Revolution, Not the First/Not the Last
+ Natural selection in the retail industry
+ Some new wine , some old wine in new bottle
Recently I needed a set of tires. I made the rounds of the traditional tire chains in my small town. The quotes from the three stores were just about identical at $600. I went to WalMart -- $400. Same mileage guarantee, same 'we fix flats and rotate,' and a warranty that was truly nationwide. ...
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors15 reviews
Jaynie L. Smith, William G. Flanagan
Doubleday Business, 2006
Prescription for Improving Your Advertising
+ Creating Competetive Advatage
+ Creating Competive Advantage
If you are as tired as I am of being bombarded with advertisements and marketing that all say the same thing, and in the process, really says nothing, then this book is a revelation. Just as bad is dealing with sales reps who all say the same thing. As a consumer (personal and business), I'm ...
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The New Buffettology: The Proven Techniques for Investing Successfully in Changing Markets That Have Made ...29 reviews
Mary Buffett, David Clark
Scribner, 2002
One of the best Buffett books
+ Fly on Buffett's Wall
+ Good review, a little too much word
+ Great book
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Now, Discover Your Strengths333 reviews
Marcus Buckingham, Donald O. Clifton
Free Press, 2001
Now Discover Your Strengths
+ a required read that was a pleasure to read
+ Very inspiring book
+ Management tool
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Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer34 reviews
Carl Sewell, Paul B. Brown
Doubleday Business, 2002
Easy Read
+ Simple, very effective.
+ On the money
+ Classic Sales primer
+ Great!
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Made to Stick: Why Some Ideas Survive and Others Die221 reviews
Chip Heath, Dan Heath
Random House, 2007
If you could make yourself significantly more powerful by reading 336 pages, wouldn't you?
+ A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business
+ A good book for both marketing newcomers and seasoned professionals
+ Made to Stick
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Influence: The Psychology of Persuasion (Collins Business Essentials)263 reviews
Robert B. Cialdini
Collins Business, 2007
Should be required reading
+ Insightful
+ Good background
+ What's the difference between several version of the book?
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Word of Mouth Marketing: How Smart Companies Get People Talking105 reviews
Andy Sernovitz
Kaplan Business, 2006
Every business owner MUST read this!
+ Great Book! Buy It Now & Read It Immediately!
+ WOM for Everyone
+ powerful yet quick and easy to read
+ Consult the Best
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...28 reviews
Jay Conrad Levinson
Houghton Mifflin, 2007
The best marketing book I have ever read!
+ No More Procrastination
+ An excellent & comprehensive overview of marketing weapons...
I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla ...
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Execution: The Discipline of Getting Things Done 231 reviews
Larry Bossidy, Ram Charan, ...
Crown Business, 2002
A "Must Read" for Executives
+ Obviously if you're going to get things done, you gotta "execute" them...
+ Muy buen libro
+ developing strategies that work
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Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer34 reviews
Carl Sewell, Paul B. Brown
Doubleday Business, 2002
Easy Read
+ Simple, very effective.
+ On the money
+ Classic Sales primer
+ Great!
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