Books for asprising software entrepreneur
 
 







  
Marketing Management (12th Edition) (Marketing Management)28 reviews
Philip Kotler, Kevin Lane Keller

Prentice Hall, 2006

Exciting and revolutionary book for students and managers alike

+ Good
+ Excellent Price

Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology ...
  
  











  



  
MySQL (3rd Edition) (Developer's Library)113 reviews
Paul DuBois

Sams, 2005

great reference book

+ Excellent reference
+ Very useful.
+ best version yet
+ Easy to read and good referecne
  
  











  



  
Writing a Convincing Business Plan14 reviews
Arthur R. DeThomas Ph.D., Lin Grensing-Pophal

Barron's Educational Series, 2001

this is the book you need

+ Write your business plan correctly the first time with this book
+ Good reference material

I recently had to write a business plan and ended up using this book as a guide. I had 2 other popular books I bought on business plans but ended up using them only to create my table of content. This book compared with other material can be use for the core of your business plan. As this book ...
  
  











  



  
Marketing High Technology22 reviews
William H. Davidow

Free Press, 1986

Applied Theory and Excellent Insight

+ A must-read for high tech product marketing leaders
+ Build products not devices
+ Still relevant after all these years.
  
  











  



  
Core J2EE Patterns: Best Practices and Design Strategies (2nd Edition) (Sun Core Series)43 reviews
Deepak Alur, Dan Malks, ...

Prentice Hall PTR, 2003

Impressive in its uniformly thorough coverage. An incredibly valuable book!

+ The title should be: "Stop reinventing the wheel"
+ keep this book handy
+ Solid book on Java Enterprise architecture
+ A must have for J2EE architects
  
  











  



  
Competitive Advantage: Creating and Sustaining Superior Performance39 reviews
Michael E. Porter

Free Press, 1998

Using IT for Competitive Advantage

+ Business School Classic
+ Pivotal contribution to management literature
+ Strategy Bible
+ Mr.
  
  











  



  
The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information ...24 reviews
Donald A. Norman

The MIT Press, 1999

All CIO should change the plicy for the PC.

+ A good read, although difficult to accept his major thesis

All CIO should change the policy fot the PC. Many people waste many time to manage the complexed PC. If there is a simple computer, we can make happy. It is sad taha there is no simple computer. ps. "Being analog" is a title of section 7, and a part of Japanese version title of this book. If ...
  
  











  



  
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers94 reviews
Geoffrey A. Moore

HarperBusiness, 1999

How companies "grow up"

+ Surprisingly Real
+ Crossing the Chasm

Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of ...
  
  











  



  
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins ...37 reviews
Geoffrey A. Moore

Collins Business, 2004

WOW!

+ Excellent book for the technology market
+ One of the best business books
+ An AWESOME thought-provoker on high-tech strategy
  
  











  



  
Core Java(TM) 2, Volume II--Advanced Features (7th Edition) (Core Series)49 reviews
Cay S. Horstmann, Gary Cornell

Prentice Hall PTR, 2004

The best book on Java I was able to find

+ Excellent resource for Java Intermediate to Expert developers
+ good book worth to buy
+ Core Java 2, Volume II - 7th Edition
+ good java book
  
  











  



  
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant166 reviews
W. Chan Kim, Renée Mauborgne

Harvard Business School Press, 2005

Strategy will always include opportunity and risk

+ The mother of reinvention...
+ Blue Ocean
+ Worth Understanding the Principles in this Book
+ Blue Ocean is a must Read
  
  











  



  
Enterprise JavaBeans, Fourth Edition188 reviews
Richard Monson-Haefel, Bill Burke, ...

O'Reilly Media, Inc., 2004

Great EJB3 Book! You will be greatly pleased with your purchase.

+ Everything EJB
+ Excellent book on EJB 3.0 and JPA 1.0, even for a beginner

This is a great introduction to EJBs in general, and now EJB3. (the JSR 220 standard) Just like EJBs are now easier to develop with version 3, so is it easy to read and study this book. I hold O'Reilly in a high regard, (doesn't mean I'm a fan boy though, they do have their share of bad apples) ...
  
  











  



  
PostgreSQL (2nd Edition) (Developer's Library)19 reviews
Korry Douglas

Sams, 2005

Comprehensive introduction to PostgreSQL

+ PostgreSQL (2nd Ed) worth having
+ Excellent resource for any PostgreSQL admin

I am a database application developer with MS SQL Server, Oracle, Sybase and many other RDBMSs experience. This book allowed me to start working on PostgreSQL immediately. Pro: comprehensive, good examples, good supplement to the documentation. Cons: is not deep enough for me (does not explain ...
  
  











  



  
Java Servlet Programming (Java Series)155 reviews
Jason Hunter, William Crawford

O'Reilly Media, Inc., 2001

Excellent in-depth book

+ Excellent book on Servlets and Java
+ Nicely Done

I completely agree with the 5-star positive reviews listed here. I saw a couple of new ones that were not so positive, so I wanted to voice my opinion. This book is very well written - well structured, with in depth explanations, humor, good code examples. It can be used both as a tutorial and ...
  
  











  



  
Core Java(TM) 2, Volume I--Fundamentals (7th Edition) (Core Series) (Core Series)54 reviews
Cay S. Horstmann, Ga Cornell

Prentice Hall PTR, 2004

Excellent read!

+ Easy to follow
+ Good started book into the world of Java

I read this book years ago (I guess that was the first edition). I am ordering a replacement copy today, even though I am no longer an active programmer, because it is so good. It is one of those rare textbooks that you can actually read from cover to cover, like a novel.
  
  











  



  
PostgreSQL (2nd Edition) (Developer's Library)19 reviews
Korry Douglas

Sams, 2005

Comprehensive introduction to PostgreSQL

+ PostgreSQL (2nd Ed) worth having
+ Excellent resource for any PostgreSQL admin

I am a database application developer with MS SQL Server, Oracle, Sybase and many other RDBMSs experience. This book allowed me to start working on PostgreSQL immediately. Pro: comprehensive, good examples, good supplement to the documentation. Cons: is not deep enough for me (does not explain ...
  
  











  



  
Marketing High Technology22 reviews
William H. Davidow

Free Press, 1986

Applied Theory and Excellent Insight

+ A must-read for high tech product marketing leaders
+ Build products not devices
+ Still relevant after all these years.
  
  











  



  
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers94 reviews
Geoffrey A. Moore

HarperBusiness, 1999

How companies "grow up"

+ Surprisingly Real
+ Crossing the Chasm

Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of ...
  
  











  



  
MySQL (3rd Edition) (Developer's Library)113 reviews
Paul DuBois

Sams, 2005

great reference book

+ Excellent reference
+ Very useful.
+ best version yet
+ Easy to read and good referecne
  
  











  



  
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins ...37 reviews
Geoffrey A. Moore

Collins Business, 2004

WOW!

+ Excellent book for the technology market
+ One of the best business books
+ An AWESOME thought-provoker on high-tech strategy
  
  











  






   



apparel
baby
beauty
books
camera photo
cell phones
classical music
computers
dvd
electronics
gourmet food
health personal care
kitchen
magazines
musical instruments
office products
outdoor living
computer video games
popular music
pet-supplies
software
sporting goods
tools hardware
toys-games
vhs
watches jewelry



Kindle - Amazon's New Wireless Reading Device
This is the future of book reading. I have used it and love it!

randomly chosen


pc & video games: Halo 2 (Windows)


leave a comment


home  impressum - about us