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Open Business Models: How to Thrive in the New Innovation Landscape 8 reviews
Henry Chesbrough
Harvard Business School Press, 2006
Innovation requires an open mind...and the courage to challenge "the ideology of comfort and the tyranny of custom."
+ Well-written, concise, with specific examples
+ Open Business Models for Those Who Rely on Technology Innovation and Need Intellectual Property Protection
What is an open business model? In Chapter 1, here's Henry Chesbrough's response to that question: "A business model performs two important functions: it creates value and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the ...
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From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products 38 reviews
Stephanie Chandler
Wiley, 2006
This book promises...and delivers!
+ Opened my eyes to the possibilities of online sales
+ Great Ideas
+ Having a Book Can Contribute
+ Great eye opener
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Blog Marketing16 reviews
Jeremy Wright
McGraw-Hill, 2005
A good reference
+ In-Depth Review of the Book
+ A Great Reference Manual
+ Informative primer for corporate bloggers
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The Long Tail: Why the Future of Business is Selling Less of More179 reviews
Chris Anderson
Hyperion, 2006
Scintilating, brilliant. The new age explained
+ The Long Tail - Economics of Abundance
+ The Long Tail by Chris Anderson
+ The Long Book from a Short Article
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Made to Stick: Why Some Ideas Survive and Others Die225 reviews
Chip Heath, Dan Heath
Random House, 2007
A must-read for anyone involved in communication/presentation
+ Made for Success
+ Get your communication to "stick" just like an urban legend
+ Veteran reviews Made to Stick by Heath.
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On Writing819 reviews
Stephen King
Pocket, 2002
Don't wait for the muse...show up every day
+ really good stuff
+ Impassioned instruction from the King of horror
+ On Writing by Stephen King
+ Great Resource
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Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for ...33 reviews
Ben Mack
Wiley, 2007
So helpful
+ Love this book
+ Think Two Products Ahead
+ Brand Essence chutzpah from Ben Mack
+ Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits...
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Wikinomics: How Mass Collaboration Changes Everything93 reviews
Don Tapscott, Anthony D. Williams
Portfolio Hardcover, 2006
Could be helpful if you are new to the topic...
+ The future of economics
As has already been stated, the view of the world of mass collaboration presented in this book is rather simplistic. It could be helpful, though, if you are new to the topic and would like to understand what "emergence", "wikis" and "prosumers" mean and how the term "knowledge" is changing in ...
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers49 reviews
Robert Scoble, Shel Israel
Wiley, 2006
Unabashed admiration of nakedness
+ Leading through transparent communication
+ Makes you think
+ Great for business owners and media and web junkies
+ A Must Read for All Want-to-be Bloggers
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eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days 10 reviews
Steve Weber
Weber Books, 2008
Another Steve Weber How-To Book
+ One of the best EBAY books on Ebay bar none 5 STAR no question
+ ebay 101-buy it!
+ Best reference for selling on eBay
+ More Than Just 101
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time62 reviews
Maria Veloso
AMACOM, 2004
Web Copy That Sells
+ a good introduction to an intimidating topic
+ Web copy that sells
+ Fabulous info!
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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully ...15 reviews
Ted Demopoulos
Kaplan Business, 2006
Solid Educational Book
+ Lots of Ideas
+ A Great Toolbox For The Beginner Blogger
This book is a keeper. Lots of examples, guidelines, explanations of Blogging strategy. I am keeping it as a reference.
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Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication (Hands-On ...6 reviews
Lionel Felix, Damien Stolarz
Focal Press, 2006
Best Guide to Podcasting I have read yet
+ A must for any entry level blogger
+ Solid Facts for the Serious Enthusiast
+ Essential for Video Blogging and Podcasting
+ The nitty gritty
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide30 reviews
John Jantsch
Thomas Nelson, 2007
Stop Working With Jerks!
+ Fantasic Read, Very Helpful
+ Actionable Ideas Makes This Book Different
+ Great resource for the novice
+ Duct Tape Marketing is a great resource for small business!!
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The Chicago Manual of Style102 reviews
University Of Chicago Press, 2003
The Chicago Manual of Styles
+ Excellent Guide
+ Excellent to have in print!
+ The Authority
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Word of Mouth Marketing: How Smart Companies Get People Talking109 reviews
Andy Sernovitz
Kaplan Business, 2006
Practical Word of Mouth ideas you can use now!
+ good
+ Sernovitz clearly "gets it"
+ Great Book! Buy It Now & Read It Immediately!
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Search Engine Optimization: An Hour a Day50 reviews
Jennifer Grappone, Gradiva Couzin
Sybex, 2006
For me those tips worked well
+ A Solid Foundation for Long Term Success
+ A Bite Sized Guide To SEO
+ A truly great book!
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No One Cares What You Had for Lunch: 100 Ideas for Your Blog 24 reviews
Margaret Mason
Peachpit Press, 2006
Surprisingly helpful treatment of a trendy topic
+ A Lot Of Good Ideas
+ Little Book with Big Blogging Ideas
Margaret Mason's No One Cares What You Had for Lunch promises us 100 Ideas for Your Blog. This is the sort of trendy topic that tends to inspire writers to try to make a quick buck by whipping through and capitalizing on a subject's popularity without having to put in a lot of hard work. In this ...
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Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))8 reviews
Susannah Gardner
For Dummies, 2005
Great book for the basics
+ Holy Moley! What a book
+ Very helpful and insightful
My client wanted to have a blog and I needed to learn the basics about blogs in short order. This book is a quick read and I was standing in front of their executive board in 1 week with a customized sample blog in place for their review and questions. I received a signed contract that day. Thank ...
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On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well)171 reviews
William K. Zinsser
Collins, 2006
An excellent writing guide
+ If it's interesting, make it interesting. Don't clutter.
+ Inspiring and practical instruction on writing
+ Best of the best
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