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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ... 101 reviews
David Meerman Scott
Wiley, 2007
It just makes sense!
+ New rules mean new behaviours
+ Excellent with lots of repetition
+ The Internet has made public relations public again
+ Don't Get Left Behind!
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Crossing the Chasm 94 reviews
Geoffrey A. Moore
Collins Business, 2002
How companies "grow up"
+ Surprisingly Real
+ Crossing the Chasm
Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of ...
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Made to Stick: Why Some Ideas Survive and Others Die215 reviews
Chip Heath, Dan Heath
Random House, 2007
Made to Stick
+ Fantastic job!
+ Made to stick...sticks out.
+ A "How To" create effective business communications
+ STICKY-ness
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The Extreme Future: The Top Trends That Will Reshape the World in the Next 20 Years 10 reviews
James Canton
Plume, 2007
A Powerful and Thought Provoking Glimpse Into Tomorrow!
+ Well organized
+ What Do You Want The Future To Be?
I heard about this book during a presentation by Howard Rheingold at a Rotary Honolulu luncheon. I jotted the name of the book down and bought a copy.
This book has given me a broadened perspective on where our world is today in regards to business, technology, medicine, security, terrorism, ...
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Microtrends: The Small Forces Behind Tomorrow's Big Changes66 reviews
Mark Penn, E. Kinney Zalesne
Twelve, 2007
Excellent analysis of contemporary society
+ Microtrends or Megatrends?
+ Cross-section of Present-day America
+ An intriguing and fun skimread
+ 75 Interesting Thoughts About the Future!
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant167 reviews
W. Chan Kim, Renée Mauborgne
Harvard Business School Press, 2005
Strategy will always include opportunity and risk
+ The mother of reinvention...
+ Blue Ocean
+ Worth Understanding the Principles in this Book
+ Blue Ocean is a must Read
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The Hungry Spirit12 reviews
Charles Handy
Broadway, 1999
Thought Provoking!
+ Life's Priorities Are Easier to See in the Sunset Years
+ The bottom line won't feed your soul
+ Wonderfully challenging
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Jump Point: How Network Culture is Revolutionizing Business 3 reviews
Tom Hayes
McGraw-Hill, 2008
Insightful description of business-consumer interaction in the near-future
+ Fantastic insight into network culture revolution
+ Great in-depth insight
Ever wonder what the interaction between business and consumers will be like in the not-too-distant future? (Hint: it probably won't include the singing cereal box of the movie Minority Report.) Author Tom Hayes thinks we're in the first steps of a massive cultural change, as fundamental as The ...
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Influence: Science and Practice (4th Edition)126 reviews
Robert B. Cialdini
Allyn & Bacon, 2000
A good textbook
+ A must for anyone who wants to be heard in the world of business.
+ Good Intro to Social Psych
+ Science of Compliance - Extremely Important and Useful Book
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Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality44 reviews
Christine Comaford-Lynch
McGraw-Hill, 2007
Innovative approach to changing your life
+ Reality is NOT an illusion
+ Gets stuff done.
+ Finally - an author who uses "rock" as a verb as much as me!
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Think Big, Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive17 reviews
Jason Jennings
Portfolio Hardcover, 2005
10 successful companies explain what makes them great.
+ Another book along the lines of Good to great
+ Great Book!
+ Stories of Business Practices, Culture, & Philosophy of Nine Successful Companies
+ Great
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Word of Mouth Marketing: How Smart Companies Get People Talking103 reviews
Andy Sernovitz
Kaplan Business, 2006
powerful yet quick and easy to read
+ WOM for Everyone
+ Consult the Best
+ Andy knows word of mouth marketing
+ Actionable
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Mavericks at Work: Why the Most Original Minds in Business Win31 reviews
William C. Taylor, Polly G. Labarre
William Morrow, 2006
Right On, Refreshing & Readable!!
+ Great Book - Take Notes!
+ Mavericks for the Enterprise 2.0
This is an extremely readable book full of wisdom. Underlying Polly's book is the eternal but often overlooked truth that the right people make all the difference. The primary role of leaders is to find and nurture bright people. Organizational success depends entirely on great innovative ideas ...
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The Long Tail: Why the Future of Business is Selling Less of More179 reviews
Chris Anderson
Hyperion, 2006
Scintilating, brilliant. The new age explained
+ The Long Tail - Economics of Abundance
+ The Long Tail by Chris Anderson
+ The Long Book from a Short Article
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Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth31 reviews
David G. Thomson
Wiley, 2005
As an Executive Who Has Been There
+ Benefit centric innovation delivers exponential growth!
+ Very Good Book!
+ Blueprint to a Billion
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The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top9 reviews
David Morey, Scott Miller
McGraw-Hill, 2004
It is the Size of the Fight in the Dog that Matters
+ Simply stated.......
+ Hit the Nail on the Head!!
+ Just the right motivation.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews
Seth Godin
Portfolio Hardcover, 2005
So THAT'S Why People Pay So Much For Starbuck's!
+ Today selling needs concepts not products.
+ Get it Now!
+ All Marketeers are Liers
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Big History: From the Big Bang to the Present5 reviews
Cynthia Stokes Brown
New Press, 2007
History on the wider scale
+ A Really Big Picture
+ Outstanding
If the world began thirteen years ago, modern industrial societies would have only existed for six seconds, says "Big History: From The Big Bang to The Present". The universe is 13.7 billion years old and "Big History: From the Big Bang to The Present" attempts to cover it all in a book that is as ...
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Wisdom, Inc. : 26 Business Virtues That Turn Ordinary People into Extraordinary Leaders 2 reviews
Seth Godin
Collins Business, 1995
How to Win the Respect and Esteem of Bosses and Colleagues
There are several things I couldn't figure out about this book. Perhaps you can. First, the subtitle didn't seem to have anything to do with the research done to prepare for the book or with the book's contents. To explain, the author did a survey (7000 direct mail pieces to middle and top ...
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Strategic Marketing Problems: Cases and Comments (11th Edition)7 reviews
Roger Kerin, Robert Peterson
Prentice Hall, 2006
Great Marketing course text and case studies
+ Great.
+ Chapter two is most valuable!
+ Shippment
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