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The Brand Gap: Expanded Edition 18 reviews
Marty Neumeier
Peachpit Press, 2005
Good Book for Entrepreneurial Graphic Designers
+ best ever
+ Must read if you are in advertising!
+ Well done.
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising 8 reviews
Phil Dusenberry
Portfolio Hardcover, 2005
Ogilvy would've been proud
+ Great Insights
+ An exceptional money-making book
+ Probably one of the truly best, and important, business books I've read
+ An Insightful book
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition103 reviews
Luke Sullivan
Wiley, 2003
THE KETCHUP ON ALL THE FRIES
+ Sqeezed. And happy.
+ Its a keeper!
+ A must read for creatives and account people alike
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Designing Web Usability (VOICES) 231 reviews
Jakob Nielsen
Peachpit Press, 1999
Very nice book
+ Simple IS usually better
this is a very good book about web usability and its not a complex kind of book, you start reading it and u dont want to stop it untill you finish it!
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The Trusted Advisor30 reviews
David H. Maister, Charles H. Green, ...
Free Press, 2001
Absolutely brilliant
+ Sales vs Advising
+ Recommended for all Consultants
+ Advice from experience.
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The Fall of Advertising and the Rise of PR 69 reviews
Al Ries, Laura Ries
Collins Business, 2004
Excellent review of PR vs. Advertising
+ The role of PR vs advertising
I am currently writing my thesis on the role of PR in the communication of luxury brands, and have a whole chapter on how PR has taken over the market that was previously held by advertising and marketing. I have found this book to be extremely helpful, full of real life examples and it is ...
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The Tipping Point: How Little Things Can Make a Big Difference938 reviews
Malcolm Gladwell
Back Bay Books, 2002
The World We can not See
+ Just what i needed
+ The Sticking Point
+ Entrepreneurs, heads up!
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Advertising Today7 reviews
Warren Berger
Phaidon Press, 2004
rave reviews for this book
+ Got advertising?
+ Great Layout, very up-to-date with today's top Ad firms
+ You get a lot of book for your money
+ The Curmudgeon
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Truth, Lies and Advertising : The Art of Account Planning28 reviews
Jon Steel
Wiley, 1998
Loved the book, great for ad students!
+ Written by a account planning director
+ Excellent book, concise and insightful.
+ The best planning book I've read to date
+ Perfect
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Blink: The Power of Thinking Without Thinking 964 reviews
Malcolm Gladwell
Little, Brown and Company, 2005
blink...and then it's gone
+ Entertaining, Educating, Provocative
There's not much substance to this book. Rather than being a resource of information, it is merely a book of examples. There is no broad takeaway you can gather from it after reading except to say perhaps that many of our decisions are based on split-second thoughts. But did you really need to read ...
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition442 reviews
Steve Krug
New Riders Press, 2005
A must have reference on your web-building bookshelf
+ Buy this, then get busy testing your site!
+ Some things are only obvious after they're pointed out...
+ it didn't make me think...
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Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life58 reviews
Sally Hogshead
Gotham, 2005
the very cutting edge for the new real world leaders
+ Very Helpful.
+ Pithy - great kick in the pants
+ Brain Jolt Your Career
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Ogilvy on Advertising79 reviews
David Ogilvy
Vintage, 1985
Better than a 4 Year Degree in Advertising
+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
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Meggs' History of Graphic Design38 reviews
Philip B. Meggs, Alston W. Purvis
Wiley, 2005
Great!
+ Megg's History of Graphic Design
+ interesting
+ AWESOME
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising8 reviews
Phil Dusenberry
Portfolio Hardcover, 2005
Ogilvy would've been proud
+ Great Insights
+ An exceptional money-making book
+ Probably one of the truly best, and important, business books I've read
+ An Insightful book
|
|
|
|
|
|
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The Trusted Advisor30 reviews
David H. Maister, Charles H. Green, ...
Free Press, 2001
Absolutely brilliant
+ Sales vs Advising
+ Recommended for all Consultants
+ Advice from experience.
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|
|
|
|
|
| |
|
Ogilvy on Advertising79 reviews
David Ogilvy
Vintage, 1985
Better than a 4 Year Degree in Advertising
+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
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|
|
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Designing Web Usability (VOICES)231 reviews
Jakob Nielsen
Peachpit Press, 1999
Very nice book
+ Simple IS usually better
this is a very good book about web usability and its not a complex kind of book, you start reading it and u dont want to stop it untill you finish it!
|
|
|
|
|
|
| |
|
The Brand Gap: Expanded Edition18 reviews
Marty Neumeier
Peachpit Press, 2005
Good Book for Entrepreneurial Graphic Designers
+ best ever
+ Must read if you are in advertising!
+ Well done.
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|
|
|
|
|
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|
Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life58 reviews
Sally Hogshead
Gotham, 2005
the very cutting edge for the new real world leaders
+ Very Helpful.
+ Pithy - great kick in the pants
+ Brain Jolt Your Career
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