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Communities Dominate Brands 8 reviews
Tomi T. Ahonen, Alan Moore
Futuretext, 2005
Incredibly practical book on hottest business topics today
+ New thinking to marketing
+ Relevant "Viral" Marketing Ideas
This amazing book continually impresses with vivid expert opinions and quotes with statistics and page after page of thoroughly documented examples. The book book proceeds logically through the management concerns of today, including disruptive technologies, convergence and fragmentation etc. Then ...
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Selling the Invisible: A Field Guide to Modern Marketing142 reviews
Harry Beckwith
Business Plus, 1997
A Great Book.
+ Know Where To Hammer
+ Worth the price for 1.5 pages rated below
+ Very Well Done - Get This and Potter's "Winning" Book
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers49 reviews
Robert Scoble, Shel Israel
Wiley, 2006
Unabashed admiration of nakedness
+ Leading through transparent communication
+ Makes you think
+ Great for business owners and media and web junkies
+ A Must Read for All Want-to-be Bloggers
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind7 reviews
Bernd H. Schmitt
Harvard Business School Press, 2007
A Must Read!
+ Breezy guide to developing revolutionary ideas
+ Big Think Strategy----Bernd Schmitt
+ Excellent way to jump over your competition and the industry...
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Think Better: An Innovator's Guide to Productive Thinking 38 reviews
Tim Hurson
McGraw-Hill, 2007
How to increase the ROI of innovative thinking
+ Think better!
+ A methodical approach to creativity
+ Excellent Book for thinking better
+ this book would be better if...
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BrandSimple: How the Best Brands Keep it Simple and Succeed37 reviews
Allen P. Adamson
Palgrave Macmillan, 2007
One of the best books ever read.
+ Great approach to the topic of branding with solid information
+ A MUST read book for young Ad Agency Startups
+ Much Needed Book for Anyone Starting or Growing a Business
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Brand Engagement 2 reviews
Ian Buckingham
Palgrave Macmillan, 2008
An Entertaining, Engaging and ultimately Very Useful Read
Buckingham's Brand Engagement is an endangered species these days. It's a management text that role models what it says on the cover - namely it's extremely engaging. Rather than simply provide an idiot's guide of lists the author tells a story and in the process traces the evolution of internal ...
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Brand Engagement2 reviews
Ian Buckingham
Palgrave Macmillan, 2008
An Entertaining, Engaging and ultimately Very Useful Read
Buckingham's Brand Engagement is an endangered species these days. It's a management text that role models what it says on the cover - namely it's extremely engaging. Rather than simply provide an idiot's guide of lists the author tells a story and in the process traces the evolution of internal ...
|
|
|
|
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|
| |
|
Communities Dominate Brands8 reviews
Tomi T. Ahonen, Alan Moore
Futuretext, 2005
Incredibly practical book on hottest business topics today
+ New thinking to marketing
+ Relevant "Viral" Marketing Ideas
This amazing book continually impresses with vivid expert opinions and quotes with statistics and page after page of thoroughly documented examples. The book book proceeds logically through the management concerns of today, including disruptive technologies, convergence and fragmentation etc. Then ...
|
|
|
|
|
|
| |
|
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers49 reviews
Robert Scoble, Shel Israel
Wiley, 2006
Unabashed admiration of nakedness
+ Leading through transparent communication
+ Makes you think
+ Great for business owners and media and web junkies
+ A Must Read for All Want-to-be Bloggers
|
|
|
|
|
|
| |
|
Think Better: An Innovator's Guide to Productive Thinking38 reviews
Tim Hurson
McGraw-Hill, 2007
How to increase the ROI of innovative thinking
+ Think better!
+ A methodical approach to creativity
+ Excellent Book for thinking better
+ this book would be better if...
|
|
|
|
|
|
| |
|
Selling the Invisible: A Field Guide to Modern Marketing142 reviews
Harry Beckwith
Business Plus, 1997
A Great Book.
+ Know Where To Hammer
+ Worth the price for 1.5 pages rated below
+ Very Well Done - Get This and Potter's "Winning" Book
|
|
|
|
|
|
| |
|
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind7 reviews
Bernd H. Schmitt
Harvard Business School Press, 2007
A Must Read!
+ Breezy guide to developing revolutionary ideas
+ Big Think Strategy----Bernd Schmitt
+ Excellent way to jump over your competition and the industry...
|
|
|
|
|
|
| |
|
BrandSimple: How the Best Brands Keep it Simple and Succeed37 reviews
Allen P. Adamson
Palgrave Macmillan, 2007
One of the best books ever read.
+ Great approach to the topic of branding with solid information
+ A MUST read book for young Ad Agency Startups
+ Much Needed Book for Anyone Starting or Growing a Business
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