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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich 774 reviews
Timothy Ferriss
Crown, 2007
Excellent
+ It's All About Mindset
+ a great read
I'll keep this short. Great book. First half: setting the mindset. Second half: a wealth of practical tips and resources.
This book opens up a whole new range of possibilities.
It's a must buy.
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e-Business 2.0: Roadmap for Success (2nd Edition) (Addison-Wesley Information Technology Series) 85 reviews
Ravi Kalakota, Marcia Robinson
Addison-Wesley Professional, 2000
Techie vs. Business point of Review
+ A bit long winded & pretentious but still valuable
+ Very insightful
+ A good text, a powerful understanding.
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Consumer Behaviour: Enhanced Edition: Implications for Marketing Strategy
Cathy Neal, Pascale Quester
McGraw Hill Higher Education, 2006
"Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. This new enhanced edition now offers a new 32 page section up front that hosts contemporary hot topics in areas such as: culture and consumption, children and consumption, subcultures and consumption, phishing and more. Specifically created to meet the needs of ...
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Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything1581 reviews
Stephen J. Dubner
William Morrow, 2006
A much-appreciated gift
+ Sociology-flavored econ
+ Enlightened
I purchased this book as a gift for my fiance. He really enjoyed and appreciated it. Now it's my turn to read it!
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Building Strong Brands17 reviews
David A. Aaker
Simon & Schuster Ltd, 2002
A Classic
+ Great
+ Brand Management
+ A good brand classic!
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The Tipping Point: How Little Things Can Make a Big Difference940 reviews
Malcolm Gladwell
Back Bay Books, 2002
Want to know what takes ideas over the edge?
+ Excellent source for recognizing upcoming shifts and what makes them stick.
+ The World We can not See
+ Just what i needed
+ The Sticking Point
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Influence: The Psychology of Persuasion (Collins Business Essentials)270 reviews
Robert B. Cialdini
Collins Business, 2007
Looking into the mind for influence
+ Influential
+ Fantastic for the Marketer and it's Fun!
This book is truly amazing!
It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...
The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.
The best part is, now you can ...
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Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition
James F. Engel, Martin R. Warshaw, ...
Pinnaflex Educational Resources Inc, 2000
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate ...
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Blink: The Power of Thinking Without Thinking 967 reviews
Malcolm Gladwell
Back Bay Books, 2007
blink...and then it's gone
There's not much substance to this book. Rather than being a resource of information, it is merely a book of examples. There is no broad takeaway you can gather from it after reading except to say perhaps that many of our decisions are based on split-second thoughts. But did you really need to read ...
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Your Marketing Sucks. 75 reviews
Mark Stevens
Three Rivers Press, 2005
Your Marketing Sucks
+ This is the most truthful book on marketing ever. Many people in the business will hate it
+ My brain exploded when I read this book
If you have ever wondered why your business was mediocre, just read this book. Most business owners that are their own Chief Marketing Officers will identify with many of the issues that Mark Stevens so clearly illustrates. Clearly this is a book for those that want to grow their business with ...
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Promotion Management
John J. Burnett
Houghton Mifflin College Div, 1992
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The World Is Flat1169 reviews
Thomas Friedman
Penguin Books Ltd (UK), 2007
Approachable for all readers, essential for understanding our flat world. This book should be on everyones "must read" list
+ A Book That Will Prepare You For The New World
+ Friedman is a True Patriot!
I found the first section (263 pages) difficult to plow through - I come from a software / engineering background and found the techie speak in the first section dry. Understandably this book was written for a broad audience, and this section was a prerequisite for the remainder of the book as it ...
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Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings5 reviews
Peter Sheahan
William Morrow, 2008
Well-written and inspiring
+ Even More Valuable in an Economic Meltdown
+ brings new insights
+ Some typical stuff, a few new things
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The Prince (Penguin Classics)284 reviews
Niccolo Machiavelli
Penguin Classics, 2003
The Recipe of the American Corporate State
+ The Giant of the Self-Help Genre
+ mc review
Machiavelli's "The Prince" is a guide of morality-void techniques for acquiring and maintaining political power and ultimately, political fortune. Written nearly 500 years ago, this blueprint for tyranny is just as relevant today. As his compass, Machiavelli uses history, both ancient and ...
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Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in ...
Springer, 2005
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural ...
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Leading the Revolution65 reviews
Gary Hamel
Plume, 2002
Nonlinear Innovation
+ Fast paced, hard hitting
+ EXCELLENT
With this book, the author brings out the new concept of "nonlinear innovation".
"In a nonlinear world, only nonlinear ideas will create new wealth", he writes. "Radical, nonlinear innovation is the only way to escape the ruthless hypercompetition that has been hammering down margins in industry ...
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Marketing Management (12th Edition) (Marketing Management)30 reviews
Philip Kotler, Kevin Lane Keller
Prentice Hall, 2006
Marketing Management Text
+ Exciting and revolutionary book for students and managers alike
I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.
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The Breakthrough Company: How Everyday Companies Become Extraordinary Performers20 reviews
Keith R. Mcfarland
Crown Business, 2008
The Good to Great book for small businesses
+ More Useful than "Good to Great" by Colins
+ How to Grow and Grow and Grow
+ Nice focus on small->large transition, but question if the attributes caused success
+ Vision is the Key to Breakthrough!
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Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in ...
Springer, 2005
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural ...
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Your Marketing Sucks.75 reviews
Mark Stevens
Three Rivers Press, 2005
Your Marketing Sucks
+ This is the most truthful book on marketing ever. Many people in the business will hate it
+ My brain exploded when I read this book
If you have ever wondered why your business was mediocre, just read this book. Most business owners that are their own Chief Marketing Officers will identify with many of the issues that Mark Stevens so clearly illustrates. Clearly this is a book for those that want to grow their business with ...
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