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The Brand Gap: Expanded Edition 16 reviews
Marty Neumeier
Peachpit Press, 2005
Get it.
+ best ever
+ Must read if you are in advertising!
+ Well done.
+ Condensed eye opener
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Zag: The Number One Strategy of High-Performance Brands22 reviews
Marty Neumeier
Peachpit Press, 2006
Zag Zag Zigidy Zag de Zag
+ Very Interesting
+ Great thoughts, presented perfectly for busy people
+ ZAGGING
+ Zag is Zagworthy
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising26 reviews
Joseph Jaffe
Wiley, 2005
The Future of Advertising is Now
+ The best digerati marketing book yet
+ Joe Jaffe get's it, the agencies don't. A must read!
Joseph Jaffe in his first book lays out the case that traditional advertising is broken and need change in large part to the Internet and rise of consumer generated media. The death of the 30 second spot is in large part do consumer rejection and frustration of ever intrusive ads that aren't ...
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The Long Tail: Why the Future of Business is Selling Less of More 177 reviews
Chris Anderson
Hyperion, 2006
Wow
+ The Long Tail by Chris Anderson
+ The Long Book from a Short Article
Excellent. Shines light on a fascinating concept. Offer growth potential for hundreds of fields. Samuel R Daines II.
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers48 reviews
Robert Scoble, Shel Israel
Wiley, 2006
Leading through transparent communication
+ Makes you think
+ Great for business owners and media and web junkies
+ A Must Read for All Want-to-be Bloggers
+ In-Depth Review of the Book
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns 23 reviews
Mario Pricken
Thames & Hudson, 2004
Handy and full of great ideas
+ A must have for advertising professionals and students
+ Good tips
+ Creative Advertising
+ Very nice
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing52 reviews
Bryan Eisenberg, Jeffrey Eisenberg
Thomas Nelson, 2006
Figure out how to persuade your web visitors to become buyers.
+ Great inspiration
+ How to keep up the momentum and get that 'next click' in the buying process.
Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, ...
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The Wisdom of Crowds152 reviews
James Surowiecki
Anchor, 2005
Book review
+ An Entry Level Review
+ More Nuanced Than I Expected
Recommended by a friend for my husband who is very picky about his books. He is enjoying it. Shipping was quick.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews
Seth Godin
Portfolio Hardcover, 2005
So THAT'S Why People Pay So Much For Starbuck's!
+ Today selling needs concepts not products.
+ Get it Now!
+ All Marketeers are Liers
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Blink: The Power of Thinking Without Thinking 933 reviews
Malcolm Gladwell
Back Bay Books, 2007
A Bit Long-Winded, But Worth It
Blink has changed the way I think about decision-making. From an early age we are discouraged from making "snap" decisions, we are not taught to develop our natural instincts. While some snap decisions can be mistakes, if we tune up our "gut" feelings, it may be possible to make excellent decisions ...
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BrandSimple: How the Best Brands Keep it Simple and Succeed36 reviews
Allen P. Adamson
Palgrave Macmillan, 2007
One of the best books ever read.
+ Great approach to the topic of branding with solid information
+ A MUST read book for young Ad Agency Startups
+ Much Needed Book for Anyone Starting or Growing a Business
+ Better the 2nd time
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition427 reviews
Steve Krug
New Riders Press, 2005
Don't Make Me Think
+ Great tips, and funny to boot!
+ Why didn't I think of that?
+ A Great Usability Primer for Web Developers
+ A must read
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs23 reviews
Geoff Livingston, Brian Solis
Bartleby Pr, 2007
A wake-up call to PR and marketing practitioners
+ Great for beginners
+ Make your boss read this one!
+ Get this book for your Boss
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Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain12 reviews
Stefan Mumaw, Wendy Lee Oldfield
How, 2006
Awesome Find!
+ Caffeine for the Creative Mind
+ This great book to kick-start creative mind.
On first view (size and inside design) I was not impressed!
I took a few minutes to review the pages and I was sold! I took the book home and dove right into the exercises that span 6 types of activities! My son, who wants to be a designer @ 16, completed some of the projects until midnight! ...
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Designing the Obvious: A Common Sense Approach to Web Application Design24 reviews
Robert Hoekman Jr.
New Riders Press, 2006
I want my whole team to read this!!
+ Good value: sensible, clear, readable
I love this book for it's brevity, clarity and simplicity. While everything in this book is obvious and common sense, it is still amazingly useful. You should not underestimate your minds ability to ignore and distort such obvious things, especially when we are emotionally invested in the ...
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Word of Mouth Marketing: How Smart Companies Get People Talking95 reviews
Andy Sernovitz
Kaplan Business, 2006
A "Must Read" for all business and non-profit organization people
+ Get started with WOM today
+ Read this book!
+ This review is word of mouth
+ It Works. Honestly.
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Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)65 reviews
Garr Reynolds
New Riders Press, 2008
powerpoint is so last week
+ Content not just presentation
+ true art of presentation
+ Zen-sational!
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IdeaSpotting: How to Find Your Next Great Idea12 reviews
Sam Harrison
How, 2006
Quick Excellent Read
+ Get those creative juices flowing
+ Worth every penny - but...
I read this as soon as it arrived in the mail, and was done with the book several hours later. I'm a graphic designer and was in a bit of a creative drought, and reading this book really helped lift my creative spirits and got those creative juices flowing. There's lots of inspirational stories ...
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Groundswell: Winning in a World Transformed by Social Technologies30 reviews
Charlene Li, Josh Bernoff
Harvard Business School Press, 2008
This book rocks and is a must-read
+ Groundswell
+ The Latest and Greatest on the Topic...
+ Social Media for the Enterprise
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...95 reviews
David Meerman Scott
Wiley, 2007
Exceptional Book
+ You can skip around the chapters and still get to the bottom line(s)
+ New Rules Requiring "Old" Skills
+ Must Read for Anyone in Marketing
+ Making Marketing Accessible to the Masses
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