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How to Make Your Advertising Make Money 3 reviews
John Caples
Prentice Hall, 1983
A classic on advertising and copywriting
+ A bigger and fuller book by Caples
+ MUST reading for radio station managers, Sales, Marketing
This book and Tested Advertising Methods were my first contacts with direct marketing and copywriting and what you have to consider. I consider them both classics. A must at least for every copywriter and also everyone who has to work in this area. In my job I often get suggestion for ads which ...
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Tested Advertising Methods (Prentice Hall Business Classics) 46 reviews
John Caples, Fred E. Hahn
Prentice Hall, 1998
A copywriter's best friend
+ Tested Advertising Methods, by John Caples
+ An invaluable primer for writing great ads
+ A classic but a dry read
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)18 reviews
Claude Hopkins
McGraw-Hill, 1966
It's not just about the money
+ Classic - full of knowledge - a must read
+ Dense With Profound Understanding Of Human Nature
+ This is the one!! Probably the best!
+ This is the "Bible" for direct marketing.
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How To Make Money At Home In Spare Time By Mail: In Seven Lessons 3 reviews
Robert Collier
North Audley Media, 2008
Discover How To Make Money At Home In Spare Time By Mail!
+ Before you spend money on a marketing seminar read this book!
If you are interested in classic, refined and proven techniques, then you are in for quite a treat. Robert Collier is known as one of the greatest marketers, copywriters and positive thinkers of the 20th century.
Collier packs the book with:
* Classic Sales Letter Examples
* Dozens of ...
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The Robert Collier Letter Book8 reviews
Robert Collier
Robert Collier Publications, 1989
Collier is as relevant to your marketing today, as he was to others decades ago.
+ One of the best!
+ advanced stuff
+ must have
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo ...2 reviews
Denis Higgins
McGraw-Hill, 2003
What do five legendary copywriters say about advertising?
+ Some very serious insights that I believe are timeless
The Art of Writing Advertising is a unique collection of interviews conducted about forty years ago by Advertising Age magazine editor, Denis Higgins. Legendary copywriters William Bernbach, Leo Burnett, George Gribbin, David Ogilvy and Rosser Reeves candidly discuss their craft, their writing ...
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How to Write a Good Advertisement8 reviews
Victor O. Schwab
Wilshire Book Company, 1985
A great book for your advertising collection
+ A must read for writers of advertising
+ Very Clear and Consice
+ Classic
+ One of the Classics
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Madscam13 reviews
George Parker
Entrepreneur Press, 2006
Blasphemous, witty, and informative - well worth the read
+ If you think your advertising should actually result in sales..., Read This Book!
+ Never Mind The Lovemarks, Here's George Parker
+ The ONLY book on Advertising you will ever need!
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Ogilvy on Advertising79 reviews
David Ogilvy
Vintage, 1985
Better than a 4 Year Degree in Advertising
+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
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The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques48 reviews
Dan S. Kennedy, 2000
How to have your sales letters actually make the sale.
+ Undisclosed Sources
+ One of the best books ever written about sales letters & DM
+ This book is worth 100 times its weight in gold!
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Confessions of an Advertising Man21 reviews
David Ogilvy
Atheneum, 1988
Great book if you're into advertising...
+ A Must Read: A foundational cornerstone for your marketing efforts.
+ Classic, very interesting and informative
+ Review of Confessions of an Ad Man by David Ogilvy
+ Sales vs. entertainment value of an ad
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The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques48 reviews
Dan S. Kennedy, 2000
How to have your sales letters actually make the sale.
+ Undisclosed Sources
+ One of the best books ever written about sales letters & DM
+ This book is worth 100 times its weight in gold!
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How to Make Your Advertising Make Money3 reviews
John Caples
Prentice Hall, 1983
A classic on advertising and copywriting
+ A bigger and fuller book by Caples
+ MUST reading for radio station managers, Sales, Marketing
This book and Tested Advertising Methods were my first contacts with direct marketing and copywriting and what you have to consider. I consider them both classics. A must at least for every copywriter and also everyone who has to work in this area. In my job I often get suggestion for ads which ...
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Confessions of an Advertising Man21 reviews
David Ogilvy
Atheneum, 1988
Great book if you're into advertising...
+ A Must Read: A foundational cornerstone for your marketing efforts.
+ Classic, very interesting and informative
+ Review of Confessions of an Ad Man by David Ogilvy
+ Sales vs. entertainment value of an ad
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Ogilvy on Advertising79 reviews
David Ogilvy
Vintage, 1985
Better than a 4 Year Degree in Advertising
+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
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Madscam13 reviews
George Parker
Entrepreneur Press, 2006
Blasphemous, witty, and informative - well worth the read
+ If you think your advertising should actually result in sales..., Read This Book!
+ Never Mind The Lovemarks, Here's George Parker
+ The ONLY book on Advertising you will ever need!
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Tested Advertising Methods (Prentice Hall Business Classics)46 reviews
John Caples, Fred E. Hahn
Prentice Hall, 1998
A copywriter's best friend
+ Tested Advertising Methods, by John Caples
+ An invaluable primer for writing great ads
+ A classic but a dry read
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The Robert Collier Letter Book8 reviews
Robert Collier
Robert Collier Publications, 1989
Collier is as relevant to your marketing today, as he was to others decades ago.
+ One of the best!
+ advanced stuff
+ must have
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|
|
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|
| |
|
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo ...2 reviews
Denis Higgins
McGraw-Hill, 2003
What do five legendary copywriters say about advertising?
+ Some very serious insights that I believe are timeless
The Art of Writing Advertising is a unique collection of interviews conducted about forty years ago by Advertising Age magazine editor, Denis Higgins. Legendary copywriters William Bernbach, Leo Burnett, George Gribbin, David Ogilvy and Rosser Reeves candidly discuss their craft, their writing ...
|
|
|
|
|
|
| |
|
How To Make Money At Home In Spare Time By Mail: In Seven Lessons3 reviews
Robert Collier
North Audley Media, 2008
Discover How To Make Money At Home In Spare Time By Mail!
+ Before you spend money on a marketing seminar read this book!
If you are interested in classic, refined and proven techniques, then you are in for quite a treat. Robert Collier is known as one of the greatest marketers, copywriters and positive thinkers of the 20th century.
Collier packs the book with:
* Classic Sales Letter Examples
* Dozens of ...
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