Currently Reading
 
 







  
Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life24 reviews
Richard Florida

Basic Books, 2008

A book that makes you keep reading

I placed order as new copy but found the product doesn't look like brand new one when I received it. Yet the content of the book is very interesting. It contains a lot of useful information.
  
  











  



  
Brand Leadership12 reviews
David A. Aaker

Simon & Schuster (Paper), 2002

A must read

+ brand strategy
+ Not for the faint of heart
+ this is the brand bible
+ Something totally new!
  
  











  



  
A New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61)1314 reviews
Eckhart Tolle

Penguin, 2008

Great Information

+ Let go of suffering.
+ The Best book I have read
+ A Most Worthwhile Read
  
  











  



  
Make It Bigger7 reviews
Paula Scher

Princeton Architectural Press, 2005

A Must for Those Who Need to Understand Working with Clients

+ DO NOT BUY FROM AMAZON - find publisher.
+ great resource from a legend
+ Vunderbar
+ Scher Brilliance!
  
  











  



  
Ogilvy on Advertising79 reviews
David Ogilvy

Vintage, 1985

Better than a 4 Year Degree in Advertising

+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
  
  











  



  
Cradle to Cradle: Remaking the Way We Make Things148 reviews
William McDonough, Michael Braungart

North Point Press, 2002

Visionaries!

+ excellent, even oustanding
+ Seeing ourselves as all being part of the great cradle to cradle cycle is an important step forward.
+ PERFECT!
  
  











  



  
Ogilvy on Advertising79 reviews
David Ogilvy

Vintage, 1985

Better than a 4 Year Degree in Advertising

+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
  
  











  



  
Make It Bigger7 reviews
Paula Scher

Princeton Architectural Press, 2005

A Must for Those Who Need to Understand Working with Clients

+ DO NOT BUY FROM AMAZON - find publisher.
+ great resource from a legend
+ Vunderbar
+ Scher Brilliance!
  
  











  



  
Brand Leadership12 reviews
David A. Aaker

Simon & Schuster (Paper), 2002

A must read

+ brand strategy
+ Not for the faint of heart
+ this is the brand bible
+ Something totally new!
  
  











  



  
A New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61)1314 reviews
Eckhart Tolle

Penguin, 2008

Great Information

+ Let go of suffering.
+ The Best book I have read
+ A Most Worthwhile Read
  
  











  



  
Cradle to Cradle: Remaking the Way We Make Things148 reviews
William McDonough, Michael Braungart

North Point Press, 2002

Visionaries!

+ excellent, even oustanding
+ Seeing ourselves as all being part of the great cradle to cradle cycle is an important step forward.
+ PERFECT!
  
  











  



  
Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life24 reviews
Richard Florida

Basic Books, 2008

A book that makes you keep reading

I placed order as new copy but found the product doesn't look like brand new one when I received it. Yet the content of the book is very interesting. It contains a lot of useful information.
  
  











  






   



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