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Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing) 3 reviews
Del I. Hawkins, Kenneth A. Coney
Mcgraw-Hill College, 2003
Informative
+ Looks Good
+ Interesting that after six editions I'm the first.
This book is very informative...I would recommend it if you are a grad. business student (e.g. MBA or MA MGT) because there is a lot of general info. which is necessary to know throughout the program. This book is not specific to one class (as are most text books), but can be used periodically ...
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
Rowman & Littlefield Publishers, Inc., 2007
Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested approach that lays out creative processes and strategies for effective IMC. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. She also looks at visual and verbal tactics and business theory and practices in relation to ...
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Nurturing Customer Relationships 3 reviews
Jim Cecil And Eric Rabinowitz, Carol Ellison And Karin Rex
Nurture Institute Press, 2006
A must read for every entrepreneur
+ A simple method of building a business
I have seen this great man speak on numerous occasions and each time he re-energizes me to focus on the key area of my business...my client relationships. If you take care of them, they will take care of you. If you want to be competitive in today's market, you must focus on your customers because ...
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Marketing Management and Strategy (4th Edition) 3 reviews
Peter Doyle, Phil Stern
Prentice Hall, 2006
Meet customers' needs more effectively than the competition
+ Meet customers' needs more effectively than the competition
+ A straight forward and concise read
This book explores the role of marketing in the modern enterprise, presenting an up-to-date review of the most important concepts and techniques that managers need in order to analyse today's markets and to capitalise on the opportunities that are continually emerging. Marketing is the single ...
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The Handbook of Strategic Public Relations and Integrated Communications7 reviews
Clarke L. Caywood
McGraw-Hill, 1997
Wide-Ranging and Super Informative
+ The Handbook of Strategic Public Relations and Integrated Communications
+ The nature of change
+ A GREAT BOOK FOR EVERYONE IN THE BUSINESS
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Permission Marketing133 reviews
Simon & Schuster, 2004
This book changed my career
+ Easy read with great insight
+ Great Book So Far, Especially for Realtors!
+ Essential marketing material
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Consumer Behaviour for Marketing Decisions2 reviews
Robert East
Prentice Hall, 1997
Easy read
Concepts are sound and clearly illustrated
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A Practical Guide to Integrated Marketing Communications (Marketing in Action)
Tom Brannan
Kogan Page, 1995
The successful integration of all aspects of marketing communications is essential if you are to get the most out of the inevitable budget restrictions. This book shows you, in a practical manner, how to: Plan for an integrated approach Develop the overall strategy Shape individual campaigns Select the right techniques Assemble the plan Resource the activity.
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Integrated Marketing Communications: Putting It Together And Making It Work3 reviews
Don E. Schultz, Stanley I. Tannenbaum, ...
McGraw-Hill, 1993
Eye opening!
+ Changed Karen's life
+ What makes an integrated marketing communications firm work
They should be teaching this book in every university marketing class. Completely changed the way I look at B-2-B marketing and strategy development! After 12 years in the field, using Kottler's teachings -- this completely blows all that right out of the water! If you have an opportunity to hear ...
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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture11 reviews
Denise Shiffman
Hunt Street Press, 2008
Steller Book on Changing Digital Marketplace
+ Wonderful book!
+ Great work
+ Superb book on Marketing Now!
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Marketing for Dummies (For Dummies)15 reviews
C. Smith, Alexander Hiam
John Wiley & Sons Ltd, 2006
Useful General Guide to Marketing
+ A Very Good Start
+ Marketing 101 the easy way
Alexander Hiam encourages organization leaders to look at future possibilities of achievement rather than concentrating on the current status of organizations. The way to achieve these goals is to discover what the customers of the organization desire and then discover the means to communicate ...
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Relationship Marketing: Successful Strategies For The Age Of The Customer4 reviews
Regis Mckenna
Basic Books, 1993
Book takes "positioning" to a new level
+ Useful insight into marketing tech goods
+ A powerful way of doing business
+ Useful concepts... some relevance to the UK market
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Exploring Marketing: A Creative Learning Approach
Patrice Anne Nuq, Bob Boland
Sigel Press, 2006
"Exploring Marketing: A Creative Learning Approach" is a tried and tested knowledge-based program that is guaranteed to reinforce the basic principles and concepts of marketing. Used as a stand-alone program, or as a supplement to a "Principles of Marketing" textbook, the "Creative Learning Approach" leads you from simple to complex ideas in a gradual fashion. Before long, you will feel ...
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...109 reviews
David Meerman Scott
Wiley, 2007
Fantastic must read for ALL business owners!
+ Pure Kool-Aid.
+ Execellent Book -
+ Well-thumbed Biz Book Favorite
+ Good Primer
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Marketing Communications: Principles and Practice
Philip J. Kitchen
Cengage Learning Business Press, 1998
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting ...
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Marketing Madness: A Survival Guide For A Consumer Society (Critical Studies in Communication & in Cultural ...3 reviews
Michael Jacobson, Laurie Mazur, ...
Westview Press, 1995
Outstanding!
+ A Maddening Perspective
This book is extremely readable and informative. It is a true eye-opener for anyone who is not already a professional in the advertising or marketing fields. I think it will help me to shield myself from the assault that really does exist but to which I was previously blind -- the assault by ...
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact 11 reviews
Roy A. Young, Allen M. Weiss, ...
Wiley, 2006
Stop Being Labeled "The Promotions Guy/Gal"!
+ Pragmatic and immediately useful
+ Marketing Champions
+ Is Marketing Champions Really Worth It? Well is Breaking the Marketing Code Important to You?
+ Instant Success Using the Strategies Suggested.
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Lawrence Erlbaum, 2001
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ...
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The Customer Marketing Method : How to Implement and Profit from Customer Relationship Management9 reviews
Jay Curry, Adam Curry, 2000
The only book to present real Performance Indicators
+ Practical and very useful
+ Customer Communications Consultant
+ GET,MOVE,KEEP customer
+ GET,MOVE,KEEP customer
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Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)
Merlin Stone, Neil Woodcock, ...
Kogan Page Business Books, 2000
Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of forming a rewarding relationship between supplier and customer can be put into practice. It describes how to win and retain customers.
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