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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising 26 reviews
Joseph Jaffe
Wiley, 2005
The Future of Advertising is Now
+ The best digerati marketing book yet
+ Joe Jaffe get's it, the agencies don't. A must read!
Joseph Jaffe in his first book lays out the case that traditional advertising is broken and need change in large part to the Internet and rise of consumer generated media. The death of the 30 second spot is in large part do consumer rejection and frustration of ever intrusive ads that aren't ...
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...109 reviews
David Meerman Scott
Wiley, 2007
Fantastic must read for ALL business owners!
+ Pure Kool-Aid.
+ Execellent Book -
+ Well-thumbed Biz Book Favorite
+ Good Primer
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation 6 reviews
Joe Plummer, Steve Rappaport, ...
Wiley, 2007
Excellent Guide for Online Advertising
+ Complete online marketing resource
+ An outstanding guide and source of useful info
+ not for the little guy
+ Playbook a fitting title
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition448 reviews
Steve Krug
New Riders Press, 2005
Don't Make Me Think!
+ Great book - a must read
+ Good, but the last part made me think
+ Great
+ Must read for understanding Web Design
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Personal Brilliance: Mastering the Everyday Habits That Create a Lifetime of Success8 reviews
Jim Canterucci
AMACOM, 2005
Required Reading for Aspiring Entrepreneurs
+ Brilliant!
+ Smarter Ways to Excel
+ Excellent launching pad
+ A book to read!
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The Big Red Fez: How To Make Any Web Site Better 53 reviews
Seth Godin
Free Press, 2002
Is your web site turning away customers? FInd out!
+ Insightful, Witty and Ahead of its Time!
+ A "Keep-It-Simple-Stupid" Approach to Web Usability
+ Timeless "oldie"
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Meatball Sundae: Is Your Marketing out of Sync?49 reviews
Seth Godin
Portfolio Hardcover, 2007
A Meatball Sundae is just what you need!
+ Interesting Book, but does it work for Architects (I know we're not his primary audience)?
+ Six Elements Review - 7.1/10
+ Essential Reading for Nonprofit Execs
+ Thinking Through Your Decisions
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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly ...7 reviews
David Verklin, Bernice Kanner
Wiley, 2007
Great Read/Fabulous Industry Insights
+ A prediction of the advertising future
+ Pretty good book about new media
How businesses are following technolgy in order to reach customers is truly amazing. I never knew some of this stuff was possible. David Verklin is a guru to advertisers about where they should be putting their money. This book is not only for people in the advertising industry, but for everyone ...
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Meatball Sundae: Is Your Marketing out of Sync?49 reviews
Seth Godin
Portfolio Hardcover, 2007
A Meatball Sundae is just what you need!
+ Interesting Book, but does it work for Architects (I know we're not his primary audience)?
+ Six Elements Review - 7.1/10
+ Essential Reading for Nonprofit Execs
+ Thinking Through Your Decisions
|
|
|
|
|
|
| |
|
Personal Brilliance: Mastering the Everyday Habits That Create a Lifetime of Success8 reviews
Jim Canterucci
AMACOM, 2005
Required Reading for Aspiring Entrepreneurs
+ Brilliant!
+ Smarter Ways to Excel
+ Excellent launching pad
+ A book to read!
|
|
|
|
|
|
| |
|
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition448 reviews
Steve Krug
New Riders Press, 2005
Don't Make Me Think!
+ Great book - a must read
+ Good, but the last part made me think
+ Great
+ Must read for understanding Web Design
|
|
|
|
|
|
| |
|
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly ...7 reviews
David Verklin, Bernice Kanner
Wiley, 2007
Great Read/Fabulous Industry Insights
+ A prediction of the advertising future
+ Pretty good book about new media
How businesses are following technolgy in order to reach customers is truly amazing. I never knew some of this stuff was possible. David Verklin is a guru to advertisers about where they should be putting their money. This book is not only for people in the advertising industry, but for everyone ...
|
|
|
|
|
|
| |
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...109 reviews
David Meerman Scott
Wiley, 2007
Fantastic must read for ALL business owners!
+ Pure Kool-Aid.
+ Execellent Book -
+ Well-thumbed Biz Book Favorite
+ Good Primer
|
|
|
|
|
|
| |
|
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising26 reviews
Joseph Jaffe
Wiley, 2005
The Future of Advertising is Now
+ The best digerati marketing book yet
+ Joe Jaffe get's it, the agencies don't. A must read!
Joseph Jaffe in his first book lays out the case that traditional advertising is broken and need change in large part to the Internet and rise of consumer generated media. The death of the 30 second spot is in large part do consumer rejection and frustration of ever intrusive ads that aren't ...
|
|
|
|
|
|
| |
|
The Big Red Fez: How To Make Any Web Site Better53 reviews
Seth Godin
Free Press, 2002
Is your web site turning away customers? FInd out!
+ Insightful, Witty and Ahead of its Time!
+ A "Keep-It-Simple-Stupid" Approach to Web Usability
+ Timeless "oldie"
|
|
|
|
|
|
| |
|
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation6 reviews
Joe Plummer, Steve Rappaport, ...
Wiley, 2007
Excellent Guide for Online Advertising
+ Complete online marketing resource
+ An outstanding guide and source of useful info
+ not for the little guy
+ Playbook a fitting title
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