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Thinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITION 63 reviews
Michael Michalko
Ten Speed Press, 1991
An Essential Guide for Creative Thinking
+ I like it
+ Highest Recommendation
+ Good breadth, insufficient depth
+ The Best "Toys"
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Launch It!: How to Turn Good Ideas Into Great Products That Sell 6 reviews
Molly Miller-davidson, Joanne Stone-geier, ...
Collins, 2005
Mystery Solved!
+ Practical
+ Little of Everything....Something for Everyone!
+ This book is a keeper
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Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine12 reviews
Don Norman, Tamara Dunaeff
Basic Books, 1994
Making Peace with Machines
What if we put aside worrying about how computers will replace human thought and behavior and focused, instead, on the fundamental differences and complementary strengths of humans and machines? Perhaps then we could make best use of the things that have the potential to make us smart. Don ...
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands 43 reviews
Alina Wheeler
Wiley, 2003
Very thorough with great examples
+ Fantastic
+ More than Just Visuals
+ Designing Brand Identity
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Set Phasers on Stun: And Other True Tales of Design, Technology, and Human Error16 reviews
S. M. Casey
Aegean, 1998
Engaging and informative
+ The case for user-centered design
+ Entertaining and Educational
+ good, sad
+ Ringside Seat at Rubber-necking disaster fest
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New Product Launch: 10 Proven Strategies15 reviews
Jeanne Yocum
Stagnito Communications, 2004
Loaded with great information
+ A Most Valuable Read!
I think this book should be a required read for anyone involved in the launch process of any service, product, brand or image campaign. The steps really make your team re-think your goals and tactics to ensure you are capturing all facets of the market.
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The PDMA Handbook of New Product Development10 reviews
Milton D. Rosenau, Abbie Griffin, ...
Wiley, 1996
A Must Reference for Every Product Manager
+ This All-In-One Guide Is An Invaluable Asset To Professionals At Every Level
+ Second Edition
This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach.
However, please note that this book does ...
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Marketing Research Essentials 1 review
Carl, Jr. McDaniel, Roger Gates
Wiley, 2005
Could be better...
My high expectations for this pricey book were not met. They cover basic statistics, a watered down version. Other than a couple of concepts I could have gotten the rest of the book from an elementary statistics book. Even though the title says its for market research, it does not cover any of the ...
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New Product Development: Managing and Forecasting for Strategic Success1 review
Robert J. Thomas
Wiley, 1993
Sales Forcasting
Excellent book for sales forecasting geared to medium to large companies. Highly recommend. One of the best NP Development books on the market.
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Proactive Risk Management : Controlling Uncertainty in Product Development8 reviews
Preston G. Smith, Guy M. Merritt
Productivity Press, 2002
Clear and Informative
+ Giood coverage, and practical
+ Highly practical
+ best book on prject management risk analysis
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Priceless: Turning Ordinary Products into Extraordinary Experiences17 reviews
Diana Lasalle, Terry A. Britton
Harvard Business School Press, 2002
Priceless Professional Services
+ my comment
One might think that the themes of "Priceless" are only for companies that sell consumer products. I have found that the principles apply to Wealth Advisors, CPAs, Law Firms, Insurance Firms and Banking. If professional service firms study and address the client value models and apply the ...
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Learner-Centered Design: A Cognitive View of Managing Complexity in Product, Information, and Envirommental ...
Wayne Reeves
Sage Publications, Inc, 1999
The issue of complexity, as applied to the way we gather information and learn, is a hallmark of this information age. The sheer amount of data, in addition to the increasingly technological way in which the data are delivered, have had profound effects on the ways in which we process information and, hopefully, learn. In this interesting and cutting edge volume, Wayne Reeves, a professor as well ...
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The Psychology Of Everyday Things149 reviews
Donald A. Norman
Basic Books, 1988
A Must Read for every Designer
+ One of the best books any designer could read
+ Vey fast delivery very prompt service
As a human being we think we know other people and how they see and use products. This book tells many amusing anecdotes about products that were not successful because the designer made the things is a way he would have liked and not in the way real users use it. The book is written full of humor ...
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Focus Groups: Supporting Effective Product Developement
Joe Langford, Deana McDonagh
CRC, 2002
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This ...
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New Product Development: from Initial Idea to Product Management
Marc Annacchino
Butterworth-Heinemann, 2003
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry ...
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm72 reviews
Tom Kelley, Jonathan Littman, ...
Doubleday Business, 2001
comments on Art of Innovation
+ Reinforces the Culture of Innovation
+ Watching 'The Medici Effect' at work in IDEO!
+ Kudos to Ideos
+ Innovation for All
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services19 reviews
Anthony Ulwick
McGraw-Hill, 2005
The real deal. This is how you should focus on customer needs.
+ Mark B.
+ Simple and Disciplined Approach to Obtaining Customers' Wants
+ Purpose for Gathering Voice of the Customer (VOC) Data
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Influence of Psychological Factors on Product Development: Lessons from Aerospace and Other Industries (Space ...
E.S. Kamata
Springer, 2002
This book focuses on the interrelationships of social, technical, and organizational aspects of the product development process. Cases observed in industry and research laboratories are presented and interpreted based on the socio-technical system approach (Emery/Trist) of examining the reciprocal relationship between the technical and the social subsystems. This book is primarily intended for ...
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Design and Marketing Of New Products (2nd Edition) (Design and Marketing of New Products) 3 reviews
Glen L. Urban, John R. Hauser
Prentice Hall, 1993
Must read for marketing majors
+ A good book
I found this book very helpful for the marketing tools discussed for designing and marketing new products. It covers most issues for the pre-introduction phase of the product life cycle. Consumer measurement techniques are quite elaborate and simplified. The only drawback is that the edition is old ...
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Customer Centered Products: Creating Successful Products Through Smart Requirements Management15 reviews
Ivy F. Hooks; Kristin A. Farry
AMACOM/American Management Association, 2000
Essential reference for anyone in product management!
+ Requirements management best practices for big projects
+ Good primer on product development
+ Good book on requirements
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