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The Product Is You!: Position Yourself for Success as an Advisor 3 reviews
Mark Magnacca
1st Books Library, 2003
A Great Book!
+ Tremendous business building tool!
+ The Product Is You by Mark Magnacca
This is a great book that can help you build your business. Read more about Mark Magnacca .
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Power Promoting: How to Market Your Business to the Top!5 reviews
Jeffrey Sussman
Wiley, 1997
One-of-a-kind cookbook for small business PR
+ Excellent motivater
+ Increase Sales & Revenues
+ how to be successful
+ the best book i've read for promoting one's business
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Marketing Your Services : For People Who Hate to Sell 7 reviews
Rick Crandall
McGraw-Hill, 2002
Relationship building & consultative marketing approach
+ GREAT book!
I launched a successful graphic design business using dozens of the marketing approaches that fill Rick Crandall's book. Six years later I re-located, re-read the book, and started all over. Hundreds of tried and true strategies for getting your offering "out there" are well-organized in the ...
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success21 reviews
Robin Fisher Roffer
Broadway, 2002
Good For Guys Too
+ Be Ready to Work
+ Right on the money!
+ Make Name For Yourself
+ Practical Guide and Development Map
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the ... 3 reviews
Laurie Young
Wiley, 2005
Sound approach - readable style
+ Helpful book on applying strategic marketing principles to the professional services sector
+ Strategic Marketing
Laurie Young's book will be invaluable for both marketers and partners in professional firms who have marketing or BD responsibility. He covers all of the key issues and obviously speaks from a wealth of experience, having been a partner in a major firm himself. Laurie Young has the ability to ...
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Marketplace Masters: How Professional Service Firms Compete to Win4 reviews
Suzanne C. Lowe
Praeger Publishers, 2004
The Facts Tell the Story
+ Addresses the Achilles Heel of professional service firms
+ A MUST READ for ALL professional service firm managers
+ Leapfrog Ahead of Competitors
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Making Rain: The Secrets of Building Lifelong Client Loyalty10 reviews
Andrew Sobel
Wiley, 2003
Very Useful Wisdom
+ Invaluable Advice
+ Practical and refreshing
This is a subtle book which contains a lot of wisdom about building client and customer relationships. It's a well written and engaging read. The premise is that traditional "sometimes wrong but never in doubt" rainmakers are increasingly dysfunctional in service organizations, whose clients demand ...
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Power Sales Writing31 reviews
Sue A. Hershkowitz-Coore
McGraw-Hill, 2003
A "must have" for professionals.
+ Power is an UNDERSTATEMENT!
+ Power Sales Writting is as essential a tool as a dictionary!
+ Sue does it again!
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The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand13 reviews
Peter Montoya; Tim Vandehey
Peter Montoya Pub, 2005
Es la base para cualquiera interesado en Personal Branding
+ The Brand Called You
+ The Brand Called ME
+ Very Helpful!
+ Nuts and Bolts of Branding YOU
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Marketing Your Retail Store in the Internet Age16 reviews
Bob Negen, Susan Negen
Wiley, 2006
Marketing Your Retail Store in the Internet Age
+ Buy This Book
+ Nice for both a read-through and for reference
+ Best Retail Marketing Book I Have In My Library
+ Motivational... Practical... Effective!
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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort34 reviews
Steven Van Yoder
Bay Tree Publishing, 2003
Practical and useful guide for small business owners who want to make it big in their field
+ Branding for Dummies
+ Great book for small business owners
+ How to have others view you as an expert in your field...
+ A Very Valuable Resource
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Small Business Marketing for Dummies, Second Edition8 reviews
Barbara Findlay Schenck
For Dummies, 2005
Especially Helpful with Marketing Communications
+ Great guide for marketing your services
+ A good book covering the basic marketing options available to a small business.
+ Very good with one caveat
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market ...7 reviews
Brad VanAuken
AMACOM, 2003
Required Reading on Brand Management
+ Most thought provoking branding book I've ever read
+ brand aid
+ The Good Brand Book
+ most helpful marketing book I ever read
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Endless Referrals, Third Edition70 reviews
Bob Burg
McGraw-Hill, 2005
Up to date book and very relevant
+ Great Guidance for working referrals
+ A Great Read for anyone Business Minded
+ One of the best books on how to network correctly
+ Absolutely fabulous!
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How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!30 reviews
Elsom Eldridge Jr., Mark L. Eldridge
MasterMind Publishing, LLC, 2004
Life changing
+ Know and Practice
+ A must read for consultants AND business owners
+ The Obvious Expert
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Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions25 reviews
Jason Hartman
Hartman Media, 2002
Personal Magnetism
+ Personal Magnetism
+ Personal Magnetism
+ Jason is a Genius -- And a Likeable One at That!
+ Jason Hartman is a Man of Wisdom beyond his years!
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Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget
Nancy Michaels, Debbi J. Karpowicz
Adams Media, 1999
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Market Planning Guide3 reviews
David H. Bangs
Kaplan Business, 2002
Publicize, and market any business, product, or service
+ Market plan creation
+ Workbook style marketing planning guide. Excellent.
Now in its sixth edition, The Market Planning Guide by entrepreneur David H. Bangs, Jr. (founder of the Upstart Publishing Company) is a straightforward, "user friendly", and highly recommended guide to creating a plan to promote, publicize, and market any business, product, or service. From price ...
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Marketing Your Consulting Services : A Business of Consulting Resource20 reviews
Elaine Biech
Pfeiffer, 2003
THIS THE GREATEST CONSULTING RESOURCE AVAILABLE TODAY!
+ Practical Marketing Advice
+ Your marketing game plan
As president of my own consulting firm, I can honestly say that this book provides me with the answer to many quandries on a daily basis. You should only buy this book if you are prepared to double if not triple your consulting business.
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Building Professional Services: The Sirens' Song9 reviews
Thomas E. Lah, Steve O'Connor, ...
Prentice Hall PTR, 2002
Excellent pragmatic approach
+ Very good, a must read for product technology people
+ Insightful frameworks for an effective PSO
+ Building professional services in a product-based company
+ You will sleep with this book
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